easybacker.com

What It Is

EasyBacker is an email promotion service for Kickstarter and Indiegogo projects, with a very focused positioning: it sends live crowdfunding campaigns that are currently accepting pledges to its curated list of 20,000+ verified crowdfunding backers. It is not an SEO tool or a general email marketing platform, but rather a crowdfunding acquisition channel sold by email placement.

Core Features and Data

The workflow is straightforward: campaign owners submit their Campaign URL, choose a $199–$599 package, and book a send date. EasyBacker handles email layout, delivery, and optimization. The site says it can track opens, clicks, and new pledges, and measure direct impact through UTM parameters and campaign analytics. Its audience is said to consist of people who have backed at least one Kickstarter or Indiegogo project, with inactive subscribers cleaned regularly. It also states that it has served 100+ campaigns and delivered an average revenue lift of $3,200+, but it does not provide independently verifiable open rates, click-through rates, or audience category breakdowns.

Pricing and Guarantee

Pricing is clear and one-time: Standard is $199, with placement in the 2nd or 3rd position of a regular email; Top Feature is $399, with top placement and more detailed analytics; Dedicated Feature is $599, offering a standalone dedicated email, multiple images, more detailed copy, and send-time optimization. All plans include a 1:1 ROAS guarantee: if the campaign does not generate additional pledges equal to at least the fee within 7 days after sending, a full refund is available. Repeat bookings receive a 10% discount.

Pros and Cons

The advantages are its focused audience, low purchase threshold, and lack of long-term subscription commitment. It is suitable for quickly adding targeted traffic during the early launch phase or final push of a crowdfunding campaign. Creative requirements are also lightweight: only a link, images, title, and short description are needed. The limitations are that the platform scope is narrow, covering only Kickstarter and Indiegogo; a 20,000+ email list may be limited in scale for larger campaigns; and key conversion metrics are not fully disclosed. Actual performance will still depend on the campaign page, product appeal, and crowdfunding price point.

Who It’s For and Access From China

It is best suited to independent creators and small crowdfunding teams in hardware, design, games, outdoor products, and similar categories, as a supplementary channel alongside Facebook Ads, Google Ads, and KOL marketing. Chinese teams targeting overseas crowdfunding audiences may consider testing it during launch, the sprint phase, or the final 48 hours. The site does not disclose access from mainland China, payment methods, or localization support, so china_access can only be considered unknown. If access or payment is restricted, alternatives include overseas ad platforms, crowdfunding media newsletters, or vertical KOLs.