dunneducation.com

What It Is

Dunn Education is a practice management and marketing training organization for orthodontists. It focuses on helping private orthodontic practices improve growth, management efficiency, and doctors’ freedom through “mindset, systems, support.” Its core program, Elite Mastermind, is an application-based annual training and support program that emphasizes small-group participation, geographic exclusivity, peer community, and ongoing coaching.

Core Content

Based on the information on the site, the program does not teach clinical orthodontic techniques themselves. Instead, it fills the business skill gaps that orthodontists typically do not learn in school: leadership, new-patient workflows, cost and overhead control, scheduling and time management, clinical operational efficiency, website conversion, Google Ads, social media advertising, doctor referral marketing, patient marketing, and team culture building. The format includes 10 online training calls, recorded replays, unlimited Q&A in a private Facebook group, year-round community and coaching support, and two in-person intensive trainings in Phoenix each year. The program claims participants can earn up to 40 CE credits, but the public text does not specify the accrediting organization.

Pricing

Elite Mastermind requires an application to join. Once approved, the annual fee is $14,997, with an installment option of $1,295 per month. For single-practice business training, the price is relatively high and is closer to high-end consulting or a private mastermind group than a standard online course.

Pros and Cons

The main advantage is its highly focused positioning, built around the real operational pain points of private orthodontic practices. Founders Courtney and Matthew Dunn have experience starting a practice from scratch, expanding to four locations, making the Inc. 5000 list, and participating in DSO orthodontic mentor training, giving them relatively strong practical case experience. The 15-person small-group cap, geographic exclusivity, and private environment are also well suited for discussing sensitive business issues.

The drawbacks are that the publicly available information is still fairly marketing-oriented, with limited detail on the curriculum, instructor roster, refund policy, and CE accreditation. Its methods are clearly based on the U.S. market, so insurance, legal issues, staffing, advertising platforms, and patient acquisition channels may not be directly applicable to users in China or other countries. Growth claims should also be interpreted cautiously, as the page states that results depend on goals, market conditions, and execution.

Who It’s For

This is better suited for U.S. orthodontists who already own at least one private orthodontic practice and want to increase patient flow, reduce administrative burden on the doctor, train their team, and build operational systems. It is less suitable for those who only want to learn clinical techniques, have a limited budget, cannot commit to community interaction, or are unwilling to try new business strategies.

Access from China

The official website itself does not appear to have explicit access restrictions, but the program relies on tools such as Facebook groups and Google Drive, which are generally difficult to access in mainland China. Therefore, it should be considered “partially restricted.”