dub.co

What It Is

Dub is a link attribution platform built for modern marketing teams. Its core value is not simply shortening URLs, but bringing branded short links, conversion analytics, and affiliate/referral programs into one system. It focuses on revenue attribution from first click through leads, sales, and LTV, making it suitable for teams that want to move beyond “click counts only” and measure actual outcomes.

Core Capabilities

On the short-link side, Dub supports custom domains, QR Codes, a UTM Builder, custom previews, folders, password protection, link expiration, link cloaking, device/geographic targeting, A/B testing, and deep links. On the analytics side, it provides real-time visibility into clicks, leads, and sales, while tracking customer journeys, sources, devices, locations, LTV, and retention. For partner programs, it offers affiliate/referral programs, automated global payouts, reward structures, two-sided incentives, a Partner API, email campaigns, a messaging center, and anti-fraud capabilities.

Data and Integrations

Dub’s data mainly comes from short-link clicks, conversion events, customer and sales data, UTM parameters, referrers, geographic information, and device information. Its plans clearly specify event volume: Business includes 250K tracked events per month, Advanced includes 1M per month, and Enterprise is unlimited. Its engineering integration capabilities are strong: the materials mention an API, Native SDKs, a TypeScript SDK, Webhooks, and a Partners API. There is also a Raycast example showing bulk short-link creation with just a few lines of code; the Tella case study also mentions a Stripe integration.

Pricing

Dub offers a 14-day trial. Business is $75/month and is aimed at startups just getting started with affiliates and creator partnerships. Advanced is $250/month and targets high-traffic teams and those needing white-label features. Enterprise is custom annual pricing and includes unlimited payouts, SSO/SAML, audit logs, a Custom SLA, and a dedicated success manager. Annual billing saves 17%. Note that partner payouts have volume limits, and payout fees of 5% or 3% may apply.

Pros, Cons, and Best Fit

Dub’s strengths are its clearly defined product scope and its ability to combine link management, attribution, and partner-led growth into a closed loop. Its advanced link features, real-time analytics, API/SDK support, and permission controls are also fairly comprehensive. The downside is that the entry-level paid plan is not cheap, which may be expensive for individual site owners or lightweight SEO teams. More partner-operations and support capabilities are only available on Advanced and above. Dub is best suited for SaaS, DevTool, and AI products, growth teams, affiliate marketing teams, and engineering teams that need to embed short-link infrastructure into their own products.

Access from China and Alternatives

The collected text does not provide information on mainland China network accessibility, a Chinese interface, RMB payments, or local invoicing, so its availability from China is unknown. If your team runs campaigns in China or needs local compliance and payment workflows, you should first test access speed, callback stability, and Stripe-related processes. Comparable alternatives include Bitly and Short.io; if your main focus is affiliate programs, Rewardful is also worth comparing.