draft.nu

What It Is

Draft is a “small interaction design consultancy” with roots in Chicago, serving independent, product-led software companies. It is not a traditional SEO tool or ad platform; it is closer to a growth design, CRO, and user research consultancy. Its core proposition is to help companies make evidence-backed design decisions through “value-based design,” ultimately improving profit, conversion rates, ARPU, and CLTV.

Core Capabilities and Data Foundation

Based on the captured content, Draft’s work includes customer research, marketing funnel optimization, A/B testing, one-off fix recommendations, comprehensive analytics audits, heatmap analysis, prioritization, and subsequent product design improvements. The website claims it has served 150+ clients, captured over $3 billion in annual recurring revenue, and typically increases ARPU by more than 15% after the first quarter of collaboration; Draft Roadmap reportedly improves conversion rates by 10% and CLTV by 15% on average. These are self-reported results from the service provider, useful for understanding its methodological direction, but they should still be validated against specific case studies.

Pricing and Deliverables

Draft Roadmap is the clearer entry-level product. It costs $4,000 and is delivered roughly 3 weeks after payment. It includes six months’ worth of A/B testing and fix ideas, an analytics audit, heatmap analysis, and prioritization recommendations. The flagship service, Draft Revise, is custom consulting, with fees and scope determined by needs and expected value. Typical engagements last at least one year and require an application. The website does not specify a free trial, payment methods, or concrete SLA terms.

Pros and Cons

Its main strength is its highly focused positioning, making it especially suitable for mature SaaS or independent software companies trying to answer questions such as “Who are our customers?”, “How should we communicate value?”, and “Why isn’t the funnel converting?” Its methodology emphasizes evidence, research, and experimentation, which is more valuable than a purely visual redesign. The drawbacks are also clear: it is not ready-to-use software, pricing is not fully transparent, and outcomes depend heavily on consultant expertise and availability. For early-stage teams, the website explicitly suggests that companies below $100k MRR should start with a lighter teardown instead.

Best Fit and Access from China

Draft is better suited to product-led software companies with seven-figure annual revenue or above, existing traffic and revenue, and a desire for executives to participate directly in growth design decisions. For Chinese teams serving overseas markets, with English communication capability and a USD budget, it can be viewed as a high-end CRO/UX growth consultancy. The captured text does not provide information about access from mainland China, payment, or localization support, so China accessibility is unknown. If access or payment is restricted, alternatives include local growth consultancies, user research firms, or analytics tools such as 神策数据 and GrowingIO combined with an internal growth team to replace part of its capabilities.