dps.com.au

What it is

Care & Co Media is a vertical media and marketing services provider focused on Australia’s aged care and disability support sectors. According to the content, it helps brands reach their target audiences in the care market through news sites, lifestyle media, industry directories, print guides, content marketing, and event sponsorships. It is not a typical SEO tool or self-serve ad platform; it is closer to a combination of industry media resources, content production, and integrated advertising services.

Core capabilities and reach

Its services include directory listings on Aged Care Guide, Aged Care Online, Disability Support Guide, as well as display ads, sponsored posts, targeted image/video content distribution, and sponsored articles and executive interviews on HelloCare and Hello Leaders. On the print side, it offers national and state editions of Aged Care Guide. The content states that it publishes 20+ national print publications each year and distributes guides through 180+ hospitals. On the digital side, it reports 4.5M+ annual website visitors, a 100k eDM database, and 102K+ social media followers, suggesting it is better suited for targeted industry exposure, lead generation, and credibility building.

Pricing and service model

The content does not disclose pricing, packages, minimum budgets, contract terms, or payment methods; it only provides Contact us / Submit entry points. As a result, pricing is most likely customized based on ad placements, directory benefits, content production, event sponsorships, and integrated campaign requirements. Buyers should clarify their target audience, campaign duration, content deliverables, reporting standards, and measurable KPIs before requesting a quote.

Pros and cons

Its strengths are a very clear industry focus and the ability to reach consumers, families, referrers, industry executives, and service providers at the same time. Its channel mix includes digital, print, social, email, and offline events, and it explicitly includes campaign performance reporting. The downside is limited transparency: there are no published rate cards, sample reports, advertising dashboard, third-party integrations, customer support SLA, or free trial information. It also does not explain how lead quality is validated.

Who it is for and access from China

It is suitable for aged care homes, home care providers, disability support services, healthcare services, and related B2B brands targeting the Australian care market. It is less suitable for teams focused only on the Chinese market or those needing global programmatic advertising. The content does not make it possible to determine access conditions from China, and payment methods are not disclosed. For China-based alternatives, one could consider Google/Meta/LinkedIn ads combined with local healthcare or aged care industry media resources.