doub.ly

What It Is

Doubly is an independent music technology company operated by Doubly KTS Inc., positioned to serve artists, record labels, publishers, and other music rightsholders. The website emphasizes that it is first and foremost a record label and publisher, while also building and maintaining the technology that supports its own music operations, with plans to extend these tools to other rightsholders. Its core product directions include music licensing, rights management, distribution, and Dig, a catalog and royalty recovery solution.

Core Features and Technical Aspects

Based on the publicly available copy, Doubly focuses less on general developer tools and more on rights and revenue infrastructure for the music industry. Dig is described as a solution for discovering trapped royalties, managing catalogs covering both master and publishing rights, and recovering black box revenue. However, it is currently marked as Coming Soon, so its actual feature depth, interface design, and launch status remain unclear. The site does not disclose supported programming languages, frameworks, APIs, SDKs, self-hosted deployment options, or third-party integrations, making developer access opaque. There is also no clear open-source statement. Combined with its positioning around building an in-house technology stack and making it available to others, it appears closer to a closed-source SaaS or service-based product.

Pricing and Support

The website does not provide any pricing plans, billing models, payment methods, or trial information. Its terms of service mention possible accounts, purchases, and SMS notifications, but do not include concrete details for assessing costs. As for support channels, it only states that inquiries can be made through the website contact form. The SMS terms cover marketing, account notifications, and service announcements, and support major U.S. carriers, suggesting that its operational focus is more oriented toward the U.S. market.

Pros, Cons, and Best-Fit Users

Its strengths lie in a founding team with experience in music technology, licensing, rights management, and scalable systems. The team previously co-founded Ninety9Lives and Pretzel, and reacquired Ninety9Lives in 2025. Its advisors also come from independent music label and industry organization backgrounds. Its independent, self-funded positioning may appeal to rightsholders who do not want to rely on large platforms. The main drawback is the lack of publicly available product information: Dig is not yet officially available, and there is no documentation, pricing, API information, or integration ecosystem, making it difficult to evaluate as a mature developer platform. It is better suited to independent labels, music publishers, rights management teams, and music businesses that need to recover unclaimed royalties, rather than developers looking for general-purpose APIs, CI/CD, or code development tools.

Access from China and Alternatives

Access from mainland China is not addressed in the available text, and network reachability, payment availability, and local compliance support are all unknown. Since its SMS service is explicitly built around major U.S. carriers, localized support for Chinese users may be limited. Chinese teams that need music rights management or royalty settlement tools should further confirm cross-border access, contracting entity, payment methods, and data compliance. They may also want to compare local music distribution and rights management providers, as well as international digital music distribution platforms.