doohyoulike.com

What It Is

DOOHYOULIKE positions itself as a French “proximity” indoor DOOH advertising network, serving brand communications and retail media campaigns for advertisers. Through digital screens installed in high-frequency environments such as convenience food stores, campuses, gyms, and football venues, it helps brands communicate in context during everyday moments such as shopping, studying, and exercising.

Core Capabilities and Coverage

Its core value lies in contextual reach. Proxi focuses on convenience food retail and covers Carrefour, Franprix, Auchan, Intermarché, U G20, and others; Campus covers more than 100 campuses across France; Sport covers over 500 fitness or football venues, including Fitness Park, Neoness, On Air, Urban Soccer, and more. Advertisers can plan campaigns by location, time slot, geographic area, network type, or specific campus/sports networks. Creative requirements are clearly defined: vertical MP4 video, typically 10 seconds, with a playback loop of 6 ads per 1 minute or 8 ads per 1 minute 20 seconds.

Data and Performance Measurement

DOOHYOULIKE says its playback technology is developed in-house, allowing it to control screen content and scheduling, while the DOOH trust label is used to ensure compliant delivery. Standard reports include ad play counts, impressions, or views. For deeper evaluation, Proxi can work with IRI/Circana on post-campaign sales impact studies, while Campus and Sport can measure ad recall through Iligo. This is useful for brands evaluating offline media performance, but the main site does not show real-time dashboards, granular attribution, or programmatic trading capabilities.

Pricing and Service

The website does not publicly disclose pricing, minimum spend, or packages. Campaigns can run for as little as a few days or continue for several weeks or months, with plans customized by the team based on budget and objectives. To get started, advertisers need to contact the team via the website or by phone, after which the team helps select locations and campaign options. Overall, it feels more like a managed media buying service than a fully self-serve advertising platform.

Pros, Cons, and Who It’s For

Its strengths are offline touchpoints that are close to everyday life, making it especially suitable for new product launches, retail promotions, campus marketing, sports and wellness brands, and localized brand awareness campaigns. The downsides are limited pricing transparency and a market focus mainly on France, which makes it less valuable for Chinese advertisers without French media buying needs. It also lacks clear information on payment methods, APIs, self-serve campaign management, and accessibility from China.

China Access and Alternatives

The main site does not provide enough information to assess access stability from mainland China, so china_access is marked as unknown. If the goal is to reach offline audiences in France, it can be evaluated as a local DOOH channel; if the target market is China, alternatives may include Focus Media, JD Momei, and other domestic digital out-of-home or retail media networks.