distilleduk.com

What It Is

Distilled is the specialist spirits division of Carlsberg Britvic. The website is positioned as “Mixed Drinks from Carlsberg Britvic / World spirits from Carlsberg UK.” The content states that it has been selling spirits to the UK On-Trade channel for 25 years, so its core users are more likely to be local UK beverage operators such as bars, restaurants, and hotels, rather than general consumers or third-party sellers looking to join a marketplace.

Core Capabilities

In terms of categories, Distilled covers the spirits and mixed drinks supply chain, including gin, tequila, rum, vodka, whisky, brandy/cognac, liqueurs, cocktail ingredients, mixers, non-alcoholic drinks, and ready-to-drink cocktails. Its selling point is the combination of a “specialist spirits team” with the scale and convenience of the larger Carlsberg Britvic organization, and it notes that beverage needs can be met in a single delivery. The site also provides Journal content, including cocktail recipes and category trends, to help On-Trade customers better understand products and consumption scenarios.

Pricing and Transactions

The main content does not disclose product prices, wholesale discounts, commissions, platform service fees, delivery fees, or payment methods. The site appears more like a product catalogue and inquiry gateway. The contact form asks for name, company, postcode, and phone number, and also allows users to enter a Carlsberg UK Account Number, suggesting that it may rely more on account-based access or offline business processes. The terms only state that the website is free to access; this should not be interpreted as meaning procurement is free.

Pros and Cons

Its advantages lie in the backing of Carlsberg Britvic, which gives its supply chain and channel capabilities a relatively high level of credibility. It also focuses on the spirits category, making it suitable for On-Trade customers that need a structured beverage portfolio. The drawbacks are also clear: it lacks key e-commerce information such as online ordering, pricing, payment, and logistics timelines; its service area is clearly UK-oriented, making it of limited reference value for cross-border procurement or Chinese sellers; and alcohol-related business also involves age verification and local compliance restrictions.

Who It’s For and Access from China

It is suitable for local UK bars, restaurants, hotels, nightclubs, and other existing or potential Carlsberg customers who want to learn about spirits selection and submit purchasing inquiries. It is not suitable for sellers looking for open marketplace recruitment, cross-border e-commerce distribution, or a self-service purchasing system. The main content does not provide information about access from China, and the site states that it is aimed at UK users, so actual availability would need to be tested separately.