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Directolog.pw is a Yandex Direct advertising service provided by Moscow-based private directologist Alexander Morozov. It is positioned for small and medium-sized businesses that want to build and maintain performance advertising measured by “applications/leads.” The service covers search ads, RСЯ, remarketing, Yandex Audiences, and Yandex Metrica goal configuration, with an emphasis on reducing CPL, filtering out invalid traffic, and making ad data easier to interpret.
Based on the site copy, the workflow is fairly complete: it starts with diagnostics of the industry, website, and existing analytics, then moves into keyword/semantic collection, media planning, ad and goal setup, and ongoing optimization by lead performance. Maintenance includes cleaning up search terms, disabling underperforming RСЯ placements, adjusting bids, testing ads, and providing weekly reports. The site claims 7+ years of experience, 120+ ad campaigns, and 35+ industries served, but its case studies are explicitly marked as demo data, so they should not be treated as fully verifiable proof of real-world performance.
Pricing is relatively transparent: ad audits start from 7,000 RUB, full campaign setup from 25,000 RUB, monthly maintenance from 20,000 RUB/month, budget optimization from 15,000 RUB, RСЯ from 12,000 RUB, and remarketing from 10,000 RUB. The advertising budget is charged separately, and the site recommends that most Moscow service businesses begin with a test budget of 50,000–100,000 RUB. Support channels include phone, email, WhatsApp, and Telegram. The service mainly targets Moscow and the Moscow region, but can also serve clients across Russia online.
The main advantages are clearly defined service items, a focus on CPL and lead-quality optimization, and direct communication with the specialist, making it suitable for small businesses that do not want to go through multiple layers of agency communication. The copy also avoids promising “guaranteed leads,” which is a realistic approach. The drawbacks are that the channel focus is heavily concentrated within the Yandex ecosystem, with no stated CRM, call-tracking, or BI integrations; the credibility of the case studies is limited; information about the legal entity, payment methods, contracts, and after-sales SLA is missing; and the delivery capacity of an individual provider should be confirmed further.
It is best suited to teams targeting the Russian market, especially Moscow, including local services, education, healthcare, renovation, legal, B2B, and ecommerce businesses that want to build or restructure a Yandex Direct customer-acquisition setup. For Chinese companies advertising to Russia, Yandex Direct is a channel worth considering; however, direct access to the website from China is unknown, and payment details are not disclosed, so it may be necessary to confirm RUB settlement, contracts, and cross-border payment arrangements with the provider. If the goal is search marketing within mainland China, Baidu, 360, Shenma, and local SEM agencies would be a better fit.
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on directolog.pw official site.
directolog.pw is an Russia Marketing & SEO provider. TG4G tracks its product information, an overall rating of 5.0/10, and a China-accessibility score of Limited (proxy recommended). Click "Visit Official Site" to reach directolog.pw directly.