dealerknows.com

Product: dealerknows.com

What It Is

DealerKnows is not a general-purpose online course platform, but a specialized training and consulting firm for automotive dealerships. Its services focus on automotive sales training, BDC/internet lead management, CRM process accountability, CRM data analysis, competitor price mystery shopping, video marketing, and professional speaking. The website emphasizes “consulting that works, training that’s engaging, and processes that win,” positioning it more like a corporate training and operational improvement consultancy.

Core Capabilities

From an education/course perspective, DealerKnows is highly vertical in its course offerings: automotive sales, internet sales processes, phone communication, email templates, CRM workflows, follow-up cadence, video marketing, and more. Training formats include virtual training, on-site training, phone training, management consulting, and conference speaking. Its key differentiator is that it does not only teach methods; it also uses TaskTeacher to monitor CRM processes, score lead handling, and analyze competitor pricing and response speed through PriceMatrix, creating a closed loop of “training + data + accountability.” In terms of organizational background, the text indicates that its team consists of digital strategists, internet sales/BDC trainers, and lead process instructors with automotive retail experience, and that it has served more than 140 locations across 31 U.S. states and 4 Canadian provinces.

Pricing

Pricing information is relatively clear. Virtual training costs $2,000 to $3,500 per month; BDC phone training costs $2,750; on-site training costs $9,500; executive consulting costs $2,000 to $3,000 per month, or can be billed at $350 to $400 per hour; speaking is $5,000 per day; and video creative services cost $10,000 to $18,000. Note that on-site training and speaking fees do not include travel and lodging.

Pros and Cons

The advantages are its strong industry focus, practical real-world scenarios, wide range of service formats, and the way it incorporates CRM monitoring and competitor data into post-training execution management. The drawbacks are its relatively high pricing, the lack of publicly mentioned certifications/certificates, and the absence of a standardized online course system. At the same time, its methods and case studies are clearly centered on North American automotive dealerships, so Chinese dealerships would need to assess language compatibility, CRM system fit, and market environment suitability before using it.

Who It’s For and Access from China

It is suitable for automotive dealership owners, general managers, sales managers, BDC teams, and internet sales teams, especially stores that already have leads but suffer from disorganized follow-up processes and weak CRM execution. Access from China cannot be determined based on the text alone, so it is marked as unknown.