danapkeconsulting.com

What It Is

Dan Apke Consulting is a PPC consulting and paid media management service run by Dan Apke, positioned as a “Senior PPC Strategist & Fractional Paid Media Leader.” Its core offering is not self-service software, but strategy, setup, management, and growth optimization for Google Ads and Microsoft Ads for businesses, agencies, and ecommerce brands. The site states that he has worked in PPC since 2009, has over 16 years of experience, and is a Google Partner.

Core Capabilities

Services cover Fractional Head of Paid Media, senior PPC management for agencies, full account setup and tracking, ongoing ad management, and performance audits. Capabilities include Search, Shopping, Display, Performance Max, Microsoft/Bing Ads, multi-account portfolio management, budget forecasting, compliant PPC, Google Tag Manager, Google Analytics, landing page optimization, CRO, Shopify, Google Merchant Center, and product feed optimization. A clear strength is connecting ads with landing pages, calls/forms, attribution, CRM, and sales follow-up into a complete lead-generation system.

Pricing

The website does not disclose specific pricing, packages, minimum budgets, or contract terms. The copy explicitly says it is “not for those looking for the cheapest option,” so it appears to be more of a customized consulting or management service, with pricing likely depending on account complexity, ad budget, and scope of engagement.

Pros and Cons

The strengths are deep experience and credentials, with stated results including managing $30 million in annual budget, saving $400,000 in ad spend, and driving growth for a lending business. It also has experience in high-CPC and regulated industries such as finance, lending, and mortgages, with performance metrics focused on qualified leads, ROAS, CPA, revenue, and profit. The drawbacks are that the case results are mostly self-reported, with few third-party client reviews or publicly verifiable case studies. The solo consultant model may also offer less delivery capacity, response coverage, and cross-functional resources than a large agency. In addition, the focus is mainly on PPC, so it may not fully cover companies that need a complete SEO, content marketing, or social media solution.

Who It’s For

It is best suited for teams with clear business goals, a strong focus on tracking and attribution, and a willingness to invest in landing page and CRM infrastructure. This includes marketing agencies, local service providers, ecommerce brands, nationally competitive brands, and highly regulated industries such as finance and lending. It is not ideal for clients who only want low-cost ad management, short-term click volume, or a “set it and forget it” approach.

Access from China

Based on the crawled text, it is not possible to determine how stable access is from mainland China. Since the service relies heavily on ecosystems such as Google, Microsoft, and LinkedIn, actual usage and communication may face platform-level limitations.