Dimension scores are derived from public data and fields; weighted into the composite. Reference only.
Dailymotion Advertising is Dailymotion’s video advertising business, positioned as a full-funnel video solution for brands and advertising agencies. Its core offering is not a standalone ad-buying tool, but an integrated service built around video advertising strategy, media planning, creative adaptation, distribution optimization, and performance analysis—helping advertisers achieve different business goals across the awareness, consideration, traffic, and conversion stages.
Based on the available site content, its feature set includes Full Funnel Video Services, Contextual Intelligence, Media Planning Hub, Creative Studio, Performance & Trust, Responsible Media Solutions, Attention Program, and Dailymotion Video SSP. Its workflow is divided into four steps: audience planning, creative planning, distribution and optimization, and knowledge and analytics. It emphasizes scalable targeting strategies that do not rely on personal data, multi-screen video creative adaptation, real-time optimization, and actionable insights. The page also lists some performance benchmarks, such as 80%+ viewability and an 85%+ average completion rate for upper-funnel campaigns, a 3%+ average engagement rate for mid-funnel campaigns, and a 55%+ average visit rate for lower-funnel campaigns.
Its key advantage comes from the open-web video ecosystem. The page states that more than 5,000 leading publishers worldwide use its video technology, and notes that it captures large volumes of actionable data for each piece of content, using billions of data points to analyze audiences. It also highlights AI and cookieless data, which can be valuable for video targeting in the post-cookie era. However, the website does not disclose specific traffic reach, regional distribution, data collection boundaries, or third-party verification details.
The page does not publish pricing, plans, minimum spend requirements, billing models, or whether self-service account setup is supported. It also does not clarify whether billing is based on CPM, CPC, or CPA. In terms of support, only entry points such as Contact, Resources, Success Stories, and News & Research are visible; there are no clear details about SLAs, account managers, live chat, or a help center. Buyers therefore need to confirm these details with sales before procurement.
Its strengths are a complete video advertising chain covering strategy, creative, delivery, and analytics, along with a publisher network and SSP capabilities. It is best suited to mid-to-large brands, international marketing teams, and advertising agencies with brand budgets that value video exposure quality and full-funnel measurement. Its main limitation is limited transparency, especially around pricing, payments, trials, localized support, and specific integration capabilities.
Access from mainland China cannot be determined from the page content and is therefore assessed as unknown; payment methods are also not disclosed. For campaigns targeting the Chinese market, advertisers usually need to compare it with local platforms such as Tencent Ads, 巨量引擎, and 快手磁力引擎. For global video advertising, alternatives such as YouTube Ads, DV360, The Trade Desk, and Meta Ads can also be evaluated.
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on dailymotionadvertising.com official site.
dailymotionadvertising.com is an France ads provider. TG4G tracks its product information, an overall rating of 8.0/10, and a China-accessibility score of Workable. Click "Visit Official Site" to reach dailymotionadvertising.com directly.