custometrica.com

What It Is

Custometrica is a Captive Portal SaaS designed to turn visitor WiFi in physical venues from “just connectivity” into an entry point for marketing and data collection. Its key selling points are no-code setup and no additional hardware: users can create multiple splash pages, automatically switch campaigns by date or time slot, and capture leads as well as connection behavior data.

Core Features and Integrations

Core features include multi-splash-page editing, templates and branding, Campaign Scheduler, campaign priority settings, real-time Analytics, Lead capture, CSV export, and Venue Map. Venue Map lets you upload a floor plan and view visitor connection distribution by area or floor. On the integration side, the product explicitly supports Cisco Meraki, HPE Aruba, Juniper Mist, Fortinet, and Cisco Catalyst, connecting through Vendor API, ExCaP/WISPr, and other captive portal flows. This makes it a fit for venues that already run enterprise-grade wireless networks.

Pricing and Trial

Pricing is based on “active splash pages” rather than APs or sites. Connect costs 29€/month and includes 1 active page, 90 days of analytics, 3 users, and priority support. Scale costs 99€/month and supports up to 3 active pages, adding full API access, white labeling, 1 year of analytics, and 5 users. Enterprise is custom-priced and supports unlimited pages, SSO/SAML, custom domains, SLA, and unlimited users. Both Connect and Scale offer a 30-day free trial with no credit card required.

Pros and Cons

The strengths are its focused vertical positioning and low barrier to entry. Its scheduling capabilities are well suited to scenarios such as Black Friday, Christmas, and peak-season campaigns. Multi-vendor compatibility and not charging by AP also reduce cost uncertainty for multi-site or large-area venues. The limitations are that public information does not clearly specify details such as payment methods, data residency, auditing, or encryption. Lower-tier plans also have limited page and user counts, so more complex organizations will likely need Enterprise.

Who It’s For and Access from China

Custometrica is better suited to shopping malls, hotels, restaurants, office/business centers, and other venues with visitor WiFi that want to run zone-based marketing and build a lead database. No information is provided about access from mainland China. Since the service is cloud-based on Cloudflare, network stability, euro payments, invoicing, and local compliance should be verified in practice. Alternatives to consider include Purple WiFi, Tanaza, Cloud4Wi, Meraki-related portal solutions, and domestic commercial WiFi marketing authentication systems.