craftconsulting.in

What It Is

CRAFT Consultancy is an India-based research consultancy positioned around “Smart Research for Aspirational India,” with a strong focus on rural and small-town markets. According to its website, it operates across 18+ states, has delivered 75+ projects, mobilized 1,500+ field staff, and reached 98,821+ respondents. Strictly speaking, it is not a typical standardized SaaS product, but rather a customized service provider combining research methodology, field execution, MIS/MEL platforms, and visual dashboards.

Core Capabilities and Product Format

Its core modules include Measurement & Ranking, Impact Assessment, MIS & Dashboards, and Communications & Shopper Research. Its research capabilities cover composite indices, validation of NITI Aayog Aspirational Districts indicators, anthropometric and psychometric measurement, logical framework/OECD frameworks, quasi-experimental and mixed-method approaches, DiD, contribution and attribution analysis, and more. On the MIS side, it mentions the ability to develop MEL platforms and dashboards with embedded approval workflows, using Google platforms, Looker Studio, SurveyCTO, and PowerBI. Its communications and consumer research work covers campaign diagnostics, reach and recall measurement, retail audits, shopper insights, and data modeling.

Pricing, Integrations, and Compliance

The website does not provide packages, unit pricing, subscription plans, free trials, or demo access, and instead emphasizes bespoke research solutions, so pricing is more likely to be customized by project. Third-party integration information is relatively clear, involving Google platforms, Looker Studio, SurveyCTO, and PowerBI. In terms of data security, the site only indicates that it supports IRB documentation and ethics committee approvals, suggesting experience with social research ethics processes. However, it does not disclose details on data encryption, permission models, privacy compliance certifications, APIs, developer documentation, or self-hosting capabilities.

Pros and Cons

Its strengths lie in its clear vertical focus, making it especially suitable for rural India, development organizations, public-interest projects, and government-related evaluations. The team’s background spans market research, IT, field operations, and qualitative research, and its methodology stack appears fairly comprehensive. The main drawback is the lack of productized software information, making it difficult for buyers to directly assess common SaaS criteria such as pricing, SLA, account permissions, security certifications, APIs, and deployment options.

Who It’s For and Access from China

CRAFT Consultancy is suitable for companies and development organizations that need to conduct rural research, impact assessments, M&E/MEL systems, communications effectiveness evaluation, or shopper research in India. Chinese users considering it should pay close attention to cross-border communication, contracts, payments, data transfer, and the scope of local execution. Its website accessibility from China is unknown. If the need is simply for online surveys or data dashboards, domestic alternatives include 问卷星, 腾讯问卷, and 零点有数, while international research service providers such as Kantar, Ipsos, and NielsenIQ may also be worth comparing.