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copyformulas.com sells Bob Bly’s Lost Copywriting Formulas ebook, published by CTC Publishing. It is not a live class, recorded course, or bootcamp, but an instantly downloadable copywriting guide. Its main selling point is a collection of traditional and modern direct-response copywriting formulas designed to help readers write sales copy, ads, emails, landing pages, and marketing content faster.
The material covers AIDA, SELWAB, the 4Ps, USP, headline formulas, long-form sales page structure, SEO copywriting, email subject lines, press releases, case studies, blogs, PPC ads, B2B technical product copy, and more. The page emphasizes that it does not merely list formulas, but also explains the logic behind them, the psychological mechanisms involved, when to use them, and how to apply them. In terms of format, it is an English-language ebook/resource download. There is no mention of live sessions, recorded videos, homework review, a community, or 1-on-1 coaching, so it is more like a reference manual or practical toolkit than a structured interactive course.
The page lists a cover price of $69, with a limited-time price of $29, and offers a 90-day satisfaction money-back guarantee. It also includes a bonus copy of the 50-page Maverick Marketing report, listed at $29. There is no mention of a course completion certificate, professional certification, or official proof of study. The main copy does not specify payment methods.
Bob Bly’s track record is the strongest endorsement for this product. The page describes him as a full-time freelance copywriter specializing in online, direct-response, and B2B marketing. It says he has published more than 99/100 books, worked with clients such as Sony, IBM, AT&T, and McGraw-Hill, and taught writing at New York University. If these claims are accurate, the product is best understood as a practical methods library distilled from an experienced practitioner’s career.
The advantages are its low price, high information density, and strong formula-based structure. It is suitable for marketers, freelance copywriters, beginner entrepreneurs, and anyone who needs to quickly reference frameworks for writing sales pages, emails, or ads. The downsides are that the sales page itself is heavily promotional and lacks sample chapters, update details, and specifics on any teaching support. Since the content is entirely in English, its usefulness for Chinese-market conversion, social media contexts, and local platform tactics is limited; learners will need to interpret and adapt the material themselves.
The copy does not provide information on access, payment, or download stability from mainland China, so availability is unknown. Users in China should check whether they can open the checkout page, whether common international payment methods are supported, and what ebook format is provided. Alternatives include Bob Bly’s The Copywriter's Handbook, AWAI copywriting courses, Copyblogger, or domestic copywriting courses that are more closely aligned with Xiaohongshu, private-domain traffic, and ecommerce conversion scenarios.
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on copyformulas.com official site.
copyformulas.com is an United States Education provider. TG4G tracks its product information, an overall rating of 5.0/10, and a China-accessibility score of Workable. Click "Visit Official Site" to reach copyformulas.com directly.