conversion-analytics.com

What It Is

Conversion Analytics is an inquiry performance analytics tool provided by Sales&Marketing Co., Ltd., designed for analyzing form inquiries on a company’s own website. It is not a full-fledged SEO suite; instead, it focuses more narrowly on the conversion path from official website visits to forms and inquiries. It is suitable for teams that need to understand how many visits and inquiries are generated by ads, campaigns, or different traffic parameters.

Key Features and How It Works

The product emphasizes that no marketing expertise is required. Users create items in the system based on their own form fields, build forms via drag and drop, and then embed the system-generated tag into their website. In the admin panel, users can view form page PVs, inquiry counts, and ad-driven traffic, as well as analyze inquiry data by form and parameter. Reporting features include list views of traffic paths, parameters, PVs, and inquiry counts, making it easier to quickly identify effective initiatives. Users can also configure automatic reply emails to customers, internal notification emails, and Slack notifications.

Data, Platform, and Integrations

The data mainly comes from a company’s own website, form submissions, page visits, and URL parameters. Public materials do not specify data processing scale, retention periods, or export/API capabilities. On the security side, inquiry data is stored in a secure AWS area, and the company states that even its own employees cannot access it. In terms of integrations, it can coexist with existing CRM/SFA/MA systems, meaning the original systems can continue accumulating data after installation. However, specific supported vendors and the depth of synchronization are not listed.

Pricing and Free Trial

Official pricing is not publicly disclosed and requires inquiry. A free PoC version is currently available. According to the FAQ, one form and up to three parameters can be used continuously for free. Upgrading to a paid plan requires credit card registration, so it will not automatically convert into a paid version. This is friendly for small teams testing the product, but costs remain unclear for multi-form, multi-campaign-parameter, or enterprise-level use.

Pros, Cons, and Best Fit

Its strengths are lightweight deployment, a low learning curve, and a direct focus on reducing reporting workload around inquiry conversion scenarios. Its limitations are a relatively narrow feature scope: it does not include keyword ranking, on-site SEO diagnostics, or similar capabilities, and there is insufficient information on pricing, integration lists, permissions, and scalability. It is best suited for B2B marketing, sales, or website operations teams that do not have dedicated analysts but care about the source of leads from official website forms.

Access from China and Alternatives

Access from mainland China cannot be confirmed from the available materials and should be considered unknown. For payments, the only stated requirement is that upgrading to a paid plan requires a credit card. If using it in China, teams should also evaluate website script loading speed, data compliance, and cross-border service communication. Alternatives include Google Analytics, Looker Studio, Microsoft Clarity, and HubSpot. For domestic China scenarios, Baidu Analytics, GrowingIO, Sensors Data, and similar tools may also be worth evaluating.