continentalflowers.com

What It Is

Continental Flowers is a fresh-cut flower growing, importing, and distribution company founded in 1974. Its headquarters and distribution facilities are located in Miami, USA, with farms in Bogotá and Medellín, Colombia. It is not a consumer-facing online flower retailer, but a B2B supplier serving flower wholesalers, distributors, and large retail channels, with a login-based online ordering system.

Core Capabilities

Its core strength lies in its vertically integrated supply chain: it grows Alstroemerias, Roses, Pompoms, and Disbuds on its own farms, and offers branded products such as Alstroejewels® and Dos Niñas®. It also works with a network of partner farms across South America to expand its flower assortment. Product formats include Bulk Flowers, farm-made bouquets, Consumer Bunches, and Combo Boxes. In terms of fulfillment, the website emphasizes that all flowers are imported into its Miami facility for processing and distribution, with cold-chain transportation, quality inspections, and standardized packaging used to ensure freshness.

Pricing and Transaction Model

The website does not publicly disclose specific wholesale prices, minimum order quantities, commissions, or payment methods. Wholesale buyers or large retail customers need to complete a credit application and, once approved, open an account. After obtaining a credit account, they can contact a sales manager to receive a username and password for online purchasing. Its Standing Order program allows customers to lock in high-quality products at fixed prices throughout the year, with orders automatically doubled during peak holiday periods, making it suitable for reducing the risk of flower price fluctuations.

Pros and Cons

Its advantages include a long operating history and a sizable customer base, with the site stating that it serves more than 800 customers. It owns 125 acres of greenhouse farms in Colombia and combines this with cold-chain distribution in Miami, giving it relatively strong control over the supply chain. The drawbacks are its high entry threshold and lack of transparency around pricing and payment information. The online catalog is not the same as real-time inventory, and after logging in, users can only see products currently available for sale. Retail florists and event planners cannot purchase directly and need to go through local wholesalers.

Who It’s For and Access from China

It is better suited to medium and large flower wholesalers, distributors, supermarkets, or Mass Market retailers in the U.S. and related markets, especially for stable fresh-cut flower procurement and holiday inventory planning. The text does not provide information on access from China, so this remains unknown. If Chinese sellers wish to cooperate, they should first confirm whether Continental Flowers supports account opening, payment, and shipping arrangements for cross-border customers.