connectedtv.lat

What It Is

Connected TV Estudio is an industry research project focused on Connected TV, OTT, and Addressable Advertising in Latin America. According to the main content, the project was launched by Comscore in collaboration with IAB Argentina, Chile, Colombia, México, Perú, and Uruguay. Its goal is to provide the advertising industry with more reliable information to support better investment decisions across CTV, OTT, and addressable advertising platforms.

Core Features and Data

This site is not a typical SEO tool or ad-buying platform; it is closer to a marketing industry research repository. Its content includes regional quantitative and qualitative research reports, country-level infographic snapshots, and consumer insights on CTV viewing habits, attitudes toward content, and attitudes toward advertising. The qualitative research includes more than 20 in-depth expert interviews covering relevant roles across the Latin American CTV value chain. The quantitative research was conducted from September to October 2022, surveying more than 20,000 internet users and identifying a sample of over 12,000 CTV users across 7 countries. For marketing decision-making, these data points are useful for media strategy, budget justification, and market-entry assessment.

Pricing and Support

The main content does not disclose pricing, paid access models, whether registration is required for downloads, payment methods, or customer support channels. The page mentions “download report” and “download infographic,” but it is not possible to confirm whether the materials are fully open, whether a form submission is required, or whether consulting services are offered afterward. As a result, there is limited information for evaluating it from a commercial procurement perspective.

Pros and Cons

Its strengths lie in the credibility of its partners and the fact that the research combines supply-side expert perspectives with demand-side consumer samples, offering a relatively complete view of the Latin American CTV advertising ecosystem. Country-level snapshots also make localized analysis easier. The limitation is that the materials appear to be more of a one-off research project; there is no stated update frequency, data interface, dashboard, API, or integration with advertising platforms. For teams that need continuous monitoring, campaign optimization, or SEO automation, it cannot replace specialized tools.

Who It’s For and Access from China

It is best suited for advertisers, agencies, media sales teams, cross-border brands, and researchers looking to understand the Latin American CTV/OTT market, develop advertising strategies, and prepare proposals. The main content does not indicate whether the site is accessible from mainland China, and payment information is also missing. For alternatives or supplementary sources, consider eMarketer, Statista, Nielsen, Kantar, DataReportal, or country-level IAB reports.