compinsite.com

What It Is

compINSITE is a competitive intelligence and SEO/marketing decision-support data tool for the Texas hotel market. It is not a traditional hotel review or traffic analytics platform; instead, it converts public hotel occupancy tax records from the Texas Comptroller into property-level RevPAR data, named hotel rankings, competitive set benchmarking, and market analysis. Its core selling point is the ability to view performance by hotel name, which sets it apart from traditional industry benchmarking services that are restricted by confidentiality agreements and cannot publicly name individual hotels.

Core Features and Data

The platform mainly offers the compINSITE Tool, Property Dashboard, Market Dashboard, and Performance Lab. Users can search for any Texas hotel by hotel name, city, or taxpayer, and view RevPAR history, unit capacity, and taxpayer information. The Property Dashboard supports current-month, YTD, rolling 3-month, and rolling 12-month performance views, and calculates a RevPAR Index relative to the competitive set. The Market Dashboard covers major Texas metropolitan areas, providing city and property Top Movers, ZIP code heatmaps, and year-over-year trends.

The data source is clearly stated: public hotel occupancy tax filings from the Texas Comptroller of Public Accounts. Coverage includes more than 6,500 lodging properties in Texas, ranging from boutique B&Bs to large convention hotels. Data is released monthly, and compINSITE says it processes updates within days of publication. One important limitation is that public tax data only supports RevPAR calculations; it cannot provide occupancy or ADR.

Pricing and Trial

Pricing is relatively transparent: Market is $15/month, Single Property is $25/month, Multi-Property is $150/month, and Regional is $450/month; annual billing saves 10%. All paid plans include a 14-day trial. The free Base account allows 3 property searches per month and access to Performance Lab on a per-report payment basis. Reports can be exported as CSV, Excel, or PDF, but since Performance Lab is pay-per-use, the real cost of frequent long-term use should be evaluated separately.

Pros and Cons

Its strengths are the named transparency enabled by public data, no need for hotels to actively participate, coverage of all reporting Texas properties, and a low entry price, making it useful for quickly assessing market position. It is especially suitable for hotel revenue management, development and investment analysis, and multi-property portfolio monitoring.

The limitations are also clear: coverage is limited to Texas; metrics are centered on RevPAR and do not include occupancy or ADR; plans restrict the number of target properties and competitors; and the available materials do not disclose API access, PMS/RMS integrations, a Chinese interface, or payment methods, leaving its enterprise automation capabilities unclear.

Best Fit and Access from China

compINSITE is better suited to GMs, revenue managers, management companies, developers, and investors focused on the Texas hotel market in the United States. If your business is not in Texas, its value drops significantly. Access from China is not disclosed in the available materials, so network connectivity and payment availability need to be tested directly. If stable access is not possible, alternatives may include CoStar with STR Benchmark, internal hotel PMS/BI reports, or local market data providers.