coast.tools

What It Is

Coast is an all-in-one CRM and DMS platform built for independent car dealerships. It brings leads, phone calls, SMS and email, customer notes, sales pipelines, inventory, deals, digital paperwork, per-vehicle profitability, and monthly P&L into a single system, aiming to replace the fragmented set of tools commonly used by dealers.

Key Features

Its CRM is designed around how sales reps actually work: mobile-first usage, call queues, lead routing, and AI-assisted note-taking and follow-ups. The DMS covers inventory, vehicle records, sales tracking, expense matching, vehicle profit, and dealership operating views. Digital paperwork includes bills of sale, installment contracts, odometer disclosures, and more, with support for digital signing and delivery. The AI assistant Robin can read the inbox, flag leads that need an immediate response, draft replies, and match prospective buyers with inventory.

Pricing and Business Model

Coast offers four tiers: CRM, CRM+, DMS, and DMS+. The “+” versions add AI automation, deeper analytics, multi-location support, and higher limits. Public copy only clearly states that CRM starts at $699/month, with no 12-month contract and no setup fee. Full package pricing and limits need to be checked on the pricing page or confirmed by booking a demo.

Pros and Cons

The main strengths are its clear vertical focus and high level of integration across CRM, DMS, paperwork, and basic operational analytics, making it a good fit for dealerships looking to reduce the number of tools they use. The product was started by people with frontline dealership experience, and the sales rep experience appears to be a core priority. The downsides are that public information is limited around third-party integrations, APIs, permission controls, security and compliance, and complete pricing details. Phone support is not yet available, and current contact mainly appears to be through booking a demo with the founders.

Who It’s For and Access from China

Coast is best suited to independent car dealerships, sales teams, and store managers in the United States, especially those looking to replace legacy DMS platforms, standalone CRMs, spreadsheets, and paper-based documentation workflows. Access from China is unknown, and supported payment methods are not disclosed. For use in China, key factors to evaluate would include network connectivity, compliance with local contract and auto-financing documentation requirements, RMB payment support, SMS and phone capabilities, and alternatives within the local dealership software market.