circly.at

What It Is

Circly is a demand forecasting and automated ordering recommendation SaaS for the FMCG and retail sectors, with a focus on high-turnover categories such as food, beverages, and household/personal care products. It aims to solve the daily challenge faced by procurement and replenishment teams who constantly cross-check Excel sheets, ERP data, inventory lists, and personal experience. By generating forecasts and recommended order quantities by product and location, Circly helps reduce stockouts and optimize inventory.

Core Features and Integrations

The core workflow includes understanding demand, incorporating real-world constraints, explaining recommendations, and letting business users confirm decisions. Circly forecasts demand by SKU and location, automatically factors in inventory, lead times, and business rules, and ultimately produces a recommended order quantity for each item. Its interface emphasizes “explainability”: demand, inventory, and rules are shown directly alongside each recommendation for easier review. Users can also adjust quantities, add comments, and confirm orders. In terms of integration, the content states that Circly can connect with existing systems, and that data structures, interfaces, and business processes are defined together during onboarding. However, it does not disclose which ERP, POS, or WMS systems are specifically supported, and we did not find public API documentation.

Pricing, Security, and Deployment

Circly uses a monthly subscription model, typically licensed by site or enterprise, with a “Launchpad” setup fee for the initial data and potential assessment. Beyond the fixed monthly fee, account-level computing or special integrations may incur additional costs, but specific pricing is not publicly disclosed. Its data security information is relatively complete: servers are located only in the EU, such as AWS Frankfurt and Hetzner AT/DE, and the company states ISO 27001 certification and GDPR compliance. Customer data is not used for external training or third-party purposes, can be deleted upon request after a project ends, and a DPA is part of the go-live process. Deployment appears to be cloud-based SaaS, with no mention of self-hosting.

Pros, Cons, and Who It’s For

Circly’s strengths are its clear industry focus and product design around real FMCG replenishment pain points. It is especially suitable for businesses with frequent promotions, strong seasonality, a broad SKU range, and multiple stores or warehouses. Explainable recommendations can also help reduce business teams’ resistance to black-box AI. The limitations are that it typically requires 2–3 years of sales, inventory, master data, and promotion data, creating a relatively high data-quality threshold; pricing is not transparent; and there is limited public information about a free version/trial, permission management, or API capabilities. Accessibility from China is unknown. For deployment with mainland Chinese companies, network connectivity, payment methods, Chinese-language support, and integration costs with local ERP or inventory/order management systems would need to be verified. Comparable options include RELEX, Blue Yonder, ToolsGroup, SAP IBP, and local Chinese supply chain planning software.