chobirich.co.jp

What It Is

株式会社ちょびリッチ is an internet media company based in Suginami, Tokyo, Japan. Its core business is operating the points site “ちょびリッチ”, while it also provides website-building consulting, production, management, and advertising agency services. The points site is now in its 21st year of operation and has surpassed 5 million registered members. Its positioning is closer to a Japan-focused cashback/points media platform than a traditional SEO tool or marketing automation platform.

Core Capabilities and Data Scale

According to the main content, users can earn “ちょびリッチ points” through online shopping, games, applications for various services, travel bookings, and friend referrals. The platform lists more than 10,000 services. If a service also offers its own separate points program, users can earn points twice. Points can be exchanged for more than 30 types of external points, gift cards, WebMoney, e-money, and cash. For advertisers, the value lies in using points-based incentives to drive performance conversions such as purchases, registrations, and applications.

Pricing, Channels, and Integrations

Pricing information is limited. The main text does not state whether advertising agency services or media placements are billed on a CPC, CPA, CPS, or fixed-fee basis, nor does it show an advertiser dashboard, reporting, attribution model, or campaign case studies. In terms of support channels, the site navigation includes “お問い合わせ” and a customer harassment response policy, indicating that some customer support process exists; however, it does not disclose response times or details such as phone, email, or ticket support. Integration information is also absent: there is no mention of APIs, CRM integrations, analytics tools, or e-commerce platform plugins, only a list of some major business partners.

Pros and Cons

Its strengths are a long operating history, clearly disclosed member scale and service inventory, and suitability for performance marketing, cashback shopping guides, and member-incentive scenarios in the Japanese market. Its wide range of points redemption options may also help improve user engagement. The drawbacks are limited B2B transparency and a lack of details on pricing, campaign thresholds, data dashboards, conversion tracking, and integration capabilities. For overseas advertisers, there are also uncertainties around language, local payments, compliance, and customer support.

Best Fit and Access from China

This service is better suited to advertisers in e-commerce, finance, travel, online entertainment, and lifestyle services that want to acquire consumer conversions in the Japanese market. It is also useful for marketing teams researching Japan’s points and cashback ecosystem. The main content does not provide information on access from mainland China, so this remains unknown. Payment methods are also only discussed in the context of user points redemption, with no disclosure of advertiser payment options. For campaigns targeting the Chinese market, local alternatives such as 返利网, 什么值得买, 淘宝联盟, and 京东联盟 may be worth considering. For campaigns targeting Japan, advertisers should further confirm tracking links, settlement methods, billing models, and reporting capabilities.