cbscity.se

What It Is

CBS City is a gift card system under Cloud Based Solutions Scandinavia AB, positioned as “the largest gift card system in the Nordics.” It targets city centers, shopping centers, hotel chains, and tourist destinations, bringing spending across multiple merchants into a shared gift card program. The product comes in both physical and digital gift card formats, with the physical card described as a prepaid Mastercard.

Core Capabilities

Its main selling point is “no integration, no friction.” Merchants do not need to deploy their own systems or add extra technical equipment; the gift card can be used directly on existing standard card terminals, covering both physical and digital scenarios. CBS City also says it handles the full chain from cards and payment solutions to customer service and strategic support, making it suitable for multi-merchant joint operations. The website states that it has supported over 100 gift card programs, issued more than 650,000 cards, and generated over SEK 550 million in gift card sales in 2025.

Pricing and Compliance

The public pages do not disclose setup fees, transaction fees, service fees, settlement cycles, or fund clearing rules. They also do not specify the card issuer, financial licenses, fund custody arrangements, KYC/AML processes, or consumer protection measures. For a payment or financial service, these are key areas that require further due diligence before procurement.

Pros and Cons

The advantages are a low deployment barrier, with no need for POS or system modifications; support for both physical and digital cards; and suitability for multi-merchant scenarios such as city commercial districts and shopping centers. Its Nordic local case studies and operating data also provide some reference value. The drawbacks are that the website is relatively marketing-oriented and lacks details on fees, settlement, compliance, APIs, and risk control, making it insufficient for completing a technical or financial evaluation based only on the official website.

Who It’s For and Access from China

CBS City is better suited to local business alliances, shopping centers, hotels, and destination operators in Sweden and the Nordics, helping retain local spending and increase foot traffic. Chinese companies looking to run multi-merchant gift cards in Europe could consider it as a regional solution candidate. For the mainland China market, however, Alipay, WeChat Pay merchant coupons, domestic prepaid cards, or local marketing coupon platforms are more likely to be relevant. The source text does not provide information on access from China, so the status is unknown.