catapultnewbusiness.com

What It Is

Catapult is an outsourced business development service provider for marketing, advertising, media sales, AdTech/MarTech, and sponsorship teams. It is not a typical self-service SaaS product; instead, it combines sales enablement, proactive outreach, target account data, pipeline reporting, and demand generation execution into a managed growth service designed to help clients develop ideal brand accounts and generate sales opportunities.

Core Capabilities

Its sales enablement module includes a dedicated business development team, a senior strategy lead, communications specialists, data and technology leads, and a Business Development Director who conducts day-to-day outreach via the client’s company email, phone, Vidyard, and LinkedIn. Catapult uses an Account-Based Selling approach to build a prioritized prospect database, and provides pipeline visualization, monthly forecasting, and annual performance benchmarks. On the demand generation side, Catapult covers SEO blog topic planning and copywriting, backlink audits, GBP content, SEM campaigns, event support, and long-form content such as white papers, ebooks, research reports, and infographics. The site also mentions the use of tools such as Winmo, Reply.io, Humanic AI, and Bombora, but does not explain how they integrate with client systems.

Pricing and Service Model

The official website does not publish specific plans or prices. It mainly positions its “fixed monthly service fee” as an alternative to the salary, benefits, recruiting, training, tools, hardware/software, and management costs of hiring an in-house BD employee. The FAQ states that pricing is tailored to each company’s specific needs and can scale as the business grows. Its typical process moves through five stages: research discovery, current-state analysis, Go-To-Market strategy, market execution, and reporting optimization. Catapult says clients typically start seeing prospect interest within 90 days after the strategy is activated.

Pros and Cons

Its strength lies in the completeness of its service chain, making it especially suitable for agencies and sales teams that lack an internal new-business team but need continuous proactive client development. Biweekly updates, monthly reporting, and a fully managed team also reduce the management burden. The limitations are that the website does not disclose contract terms, pricing ranges, payment methods, data security and compliance details, permission management, APIs, or deployment information. For companies looking to procure a SaaS tool, Catapult is closer to a professional service than a software platform, so its standardization and controllability need further verification.

Best Fit and Access from China

Catapult is better suited to advertising agencies, media companies, MarTech/AdTech vendors, and sponsorship sales teams selling to brands in English-speaking markets. It is less suitable for companies that only want to purchase a CRM, email automation tool, or sales data platform. The official website does not provide information about access from China, so network availability and payment support are unknown. If the goal is customer acquisition in the Chinese market, it may be worth evaluating HubSpot, Salesforce, Apollo, Outreach, and Salesloft, as well as local alternatives such as 纷享销客 and 销售易.