casesquared.com

What It Is

Case Squared is a case acquisition provider for B2C law firms. It is positioned not as a traditional SEO tool or a simple ad agency, but as a “signed-case acquisition system.” It promises to run consumer-facing advertising and conversion workflows under the law firm’s own brand, taking prospects from ad exposure through funnel qualification, intake, follow-up, and signing the retainer agreement, before handing them over to the firm for onboarding.

Core Capabilities and Data

The official site emphasizes full-stack client acquisition: creating demand, converting demand, and delivering qualified signed cases at scale. Unlike lead vendors, it does not merely deliver leads; instead, it screens prospects against case criteria defined in advance by both parties, and its intake/sales team completes the signing process. Published case data includes an SSDI law firm reducing ad acquisition cost from USD 600 to around USD 275 while increasing monthly signed cases from about 35 to 200+; and a bankruptcy law firm increasing qualified cases per month from 8 to 25 while lowering cost per case from USD 325 to USD 130. However, these figures are self-reported on the official site and lack third-party auditing or a broader sample size.

Pricing and Trial

The pricing model is relatively clear: no retainer, no management fee, no minimum spend, and a fixed performance fee charged only for each signed and qualified case. Ad spend is paid by the law firm, since campaigns run under the firm’s own brand. The site also says it can first sign cases for free to prove performance, but it does not disclose the per-case fee, the number of free cases, or specific contract terms. Actual cost-effectiveness therefore needs to be assessed against case value in each practice area.

Pros and Cons

Its main advantage is a strong results-oriented model that can reduce the internal friction of chasing low-quality leads. It also covers advertising, funnels, intake, and conversion, making it suitable for law firms that want to outsource the entire marketing and sales workflow. The drawbacks are limited transparency: it does not list ad platforms, CRM integrations, service SLAs, or payment methods. Ad spend is still borne by the client, and results will also depend on local competition, compliance requirements, and case type.

Who It’s For and Access from China

It is best suited to U.S.-market law firms that already have operational capacity and want to scale case volume quickly, such as B2C practices in SSDI, bankruptcy, personal injury, and similar areas. For law firms based in mainland China, fit is uncertain: its phone number, address, and case studies all point to the U.S. legal services market, and payment and compliance workflows are not explained. Access from mainland China cannot be determined from the available content. If alternatives are needed, firms can compare law firm marketing providers such as Scorpion, Rankings.io, Hennessey Digital, and LawRank.