carrotwellness.com

What It Is

CARROT Wellness is a gamified employee wellness platform for businesses and organizations, built around the idea of “walk to earn rewards.” Employees use the iOS or Android app to connect Apple HealthKit or Google Fit and automatically track their steps. After reaching personalized goals, they earn Goal Coins and Reward Points, which can be redeemed for gift cards from brands such as Amazon and Starbucks. The website states that it has 500,000+ active users and is used by 500+ companies, though publicly available information indicates that the service is currently available in the United States.

Core Capabilities

The product emphasizes a low barrier to entry: no extra devices such as Fitbit are required, and it does not rely on a complex web portal—the experience is mainly handled in the app. Features include personalized daily step goals, real-time leaderboards, company challenges, team challenges, private challenges, 21-day walking programs, and Survivor challenges. On the employer side, companies get an admin dashboard, analytics reports, and custom branding. For annual programs, CARROT AI can automatically set goals, allocate rewards, and send reminders based on employee activity patterns, reducing the manual workload for HR teams.

Pricing and Plans

Pricing for short-term Walking Challenges is relatively transparent: Starter supports up to 25 people for $162.99, Team supports up to 50 people for $314.99, Organization supports up to 100 people for $599.99, and Enterprise supports up to 200 people for $999.99; custom pricing is required for 201–1,000 people. Annual wellness programs are approximately $2–$5 per participant per month and include an incentive budget; organizations with more than 1,000 people need to contact sales. The text also mentions no setup fees and included email support. Individuals can use CARROT Premium, but specific pricing is not disclosed.

Pros and Cons

The main advantages are that it works directly from a smartphone and offers personalized goals, allowing employees with different fitness levels to compete more fairly. Gift card rewards and leaderboard mechanics are well suited to increasing participation, and public challenge pricing makes it easy for HR teams to estimate budgets quickly. Limitations include the lack of public information about SSO, HRIS or benefits-system integrations, open APIs, or granular permissions. On compliance, while HIPAA and enterprise-grade encryption are mentioned, details such as SOC 2, GDPR, and data residency are not provided. Self-hosted deployment is also not mentioned.

Who It’s For and Access from China

CARROT is best suited to companies, universities, and healthcare organizations operating in the United States that want to quickly launch walking challenges or build an annual employee wellness program. For Chinese companies whose employees are mainly based in mainland China, note that the stated availability is the United States, and gift card rewards, payments, and app access may all be uncertain. Access from China cannot be confirmed from the available text. Local employee wellness management, fitness check-in, or employee benefits platforms may be worth considering as alternatives.