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Business as Usual is a personal subscription newsletter run by Willian Correa on Substack. It focuses on engineering leadership, product strategy, platform scaling, and turning technical complexity into business advantage. The page shows more than 31,000 subscribers. The author says he has worked at Amazon and has engineering and product management experience in regulated industries such as healthcare, fintech, gaming, and aviation.
This is not a traditional SaaS tool, but a knowledge-based content product. Its main formats appear to be an email newsletter and Substack articles. The promised topics include methods for scaling engineering teams, technical decision-making frameworks, product roadmap execution, the impact of AI and blockchain on products, and practical retrospectives from complex industries. Its value comes more from the author’s management experience, entrepreneurial background, and cross-industry case studies than from software features.
The captured page only shows a Subscribe entry point and does not clearly disclose free subscription options, paid subscription pricing, or member benefits. As a result, it is not possible to determine whether there is a paywall, annual discount, or team/business subscription. Since it is hosted on Substack, it may typically support free or paid newsletters, but there is not enough evidence on this page to make that assumption directly.
The main strength is its clear positioning: it targets engineering leaders, technical managers, and software engineers who want to grow into leadership roles. The author’s background spans large teams, startup exits, global e-commerce, telemedicine, and airline booking platforms, giving the content the potential to be more grounded in real-world scenarios than generic management articles. Substack also provides a lightweight subscription experience, making it suitable for ongoing reading via email.
The downside is that the page is mainly an author introduction and subscription pitch, with limited verifiable information about the article archive, publishing frequency, sample quality, or pricing. The content depends heavily on the author’s personal experience, so it may not be ideal for users looking for a structured course, template library, or actionable toolkit. The content is also in English, which may create a reading barrier for Chinese-speaking technical managers.
Best suited for engineering managers, technical leads, CTOs, product-engineering hybrid roles, startup team leaders, and senior engineers who want to understand how technology can support business outcomes. It is less suitable for programming beginners or users who are only looking for specific coding tutorials.
The site is built on Substack. Access to Substack in mainland China may vary depending on network conditions, and some pages, login functions, email subscription flows, or external resources may be restricted. Overall, it should be considered “partially restricted.”
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on businessasusual.io official site.
businessasusual.io is an United States Knowledge provider. TG4G tracks its product information, an overall rating of 5.0/10, and a China-accessibility score of Workable. Click "Visit Official Site" to reach businessasusual.io directly.