bulan.co

What It Is

Bulan（ブランコ株式会社） is a Japanese brand consulting and creative design company. Its official website positions it as a “brand company that designs emotions and experiences,” with offices in Daikanyama, Tokyo and Fukuoka. Founded in 2006, the company discloses a team size of 23 employees as of December 2025. Its services cover corporate branding, recruitment branding, sales branding, and product/efficiency or DX branding, and it claims to have completed more than 200 projects.

Core Capabilities

Its methodology is relatively well developed, centered on Brand Experience Design and supporting brand building by improving EX, UX, and CX. The service process includes four steps: observation and analysis, strategy planning, production and development, and operation analysis. According to the website, preliminary research takes around 2 weeks to 2 months, strategy around 2 weeks to 3 months, and production/development around 3 weeks to 4 months. Deliverables range from VMV formulation, brand identity, and concept development to logos, websites, packaging design, graphic design, video, UI design, spatial direction, and PR support. Its case studies include projects for Fukuoka Growth Next, NTT DATA, the Japan Tourism Agency, and Fukuoka Financial Group, with work mainly focused on websites, branding, business applications, and UX/UI.

Pricing and Copyright

The main website content does not disclose package pricing, starting fees, payment methods, or details on copyright ownership and licensing boundaries for logos, website source files, brand assets, and similar deliverables. For corporate clients, it is important to confirm the quotation structure, deliverables list, number of revision rounds, intellectual property transfer terms, and ongoing maintenance costs before entering into a formal engagement.

Pros and Cons

Its strengths lie in the close integration of strategy and design. Bulan does not only handle visual execution; it also emphasizes business-level outcomes such as brand distinctiveness, target users, corporate culture, recruitment, and sales conversion. Its relatively rich case studies and client feedback also add a degree of credibility. The drawbacks are that its public information is expressed in a highly brand-oriented way, with limited quantitative results, standardized service descriptions, or pricing transparency. The team is not large, so its resource capacity for large-scale, multi-region projects should be assessed separately.

Who It’s For / Access from China

Bulan is better suited to companies or organizations operating in the Japanese market that need brand renewal, recruitment branding, website upgrades, or product and service experience design. Chinese companies looking to enter the Japanese market may also consider it as a potential local branding and web design partner. The review text does not provide information on access from mainland China, so its availability is unknown. Communication language, time zone coordination, and local compliance requirements should also be confirmed during the inquiry stage.