buildmypersonalbrand.com

What It Is

Build My Personal Brand is an online video course focused on building a personal brand on LinkedIn. The page states that the course includes 52 in-depth video lessons across 13 modules, with lifetime access and a private Discord community. Its core promise is to help learners build, grow, and monetize a personal brand on LinkedIn, based on Amelia’s experience growing from 0 to 250,000 LinkedIn followers and building a seven-figure business through her personal brand.

Core Content and Course Scope

The course covers a fairly complete workflow: the early sections include goal setting, creator mindset, audience definition, and niche positioning; the middle sections focus on turning a LinkedIn profile into a “landing page,” content formats, copywriting hooks, CTAs, video basics, and engagement strategy; the later sections move into sales conversion, DMs, cold outreach, automation, AI use, analytics, feedback loops, and batch content production. Overall, it feels more like a LinkedIn-focused personal IP and B2B content marketing program than a generic social media beginner course.

Pricing and Format

The page lists an original price of £99 and a current purchase price of £79. A one-time payment gives access to all course content, along with future module updates. Judging from the page text, the teaching format is pre-recorded video lessons rather than live classes or 1-on-1 coaching; additional support comes from a free private Discord community. The page does not specify whether it offers a completion certificate, refund policy, payment methods, or invoice arrangements.

Pros and Cons

The strengths are its clear structure and focused topic, covering the full path from positioning to monetization. It is especially suitable for people who want to win clients, speaking opportunities, consulting work, or career opportunities through LinkedIn. The course also includes AI, performance metrics, and content review, giving it a practical angle. The downside is that it is clearly built around the English-language LinkedIn ecosystem. For users in mainland China, language, platform access, and community access may all be barriers. While the testimonials on the page are positive, they are not a substitute for measurable guarantees of learning outcomes.

Who It’s For and Access from China

It is best suited to founders, consultants, professional service providers, B2B salespeople, workplace experts, and individuals who want to build influence overseas. If your main focus is Chinese platforms such as Xiaohongshu, WeChat Channels, or Zhihu, you will need to adapt the methodology yourself. For access from mainland China, there is no clear indication that the course website itself is restricted, but LinkedIn availability, Discord community access, and overseas payments may be unstable or limited. As a result, we rate it as “partially restricted.”