brine.co

What It Is

Brine is an order management system for the food and beverage distribution industry, founded in 2025 by a Stockholm-based team. Its core premise is that many orders in this sector still arrive via SMS, iMessage, and email, while internal teams then have to manually copy them into spreadsheets, ERP systems, and invoicing tools. Brine aims to turn these unstructured messages into reviewable orders and sync them with existing ERP systems.

Core Features and Integrations

The product supports centralized order intake from SMS, iMessage, and email, using AI Order Parsing to extract fields such as products, quantities, and delivery notes. Once orders enter the unified dashboard, they can be filtered by status, customer, or channel, with support for bulk approval. Its customer management module emphasizes “Institutional Memory,” meaning it records customers’ past orders, common substitutions, delivery preferences, and seasonal patterns to reduce knowledge loss when sales staff take leave or leave the company. On the ERP side, Fortnox is currently explicitly supported: after approval, Brine can create invoices, update inventory, and assign cost centers. Visma and Microsoft Dynamics are still under development.

Pricing and Security

The website does not disclose plans, pricing, billing units, or payment methods. It only offers Book a Demo and Get early access, so procurement will require a sales conversation. In terms of security, Brine states that it is GDPR-compliant and EU-hosted, with data processed and stored in the EU. It also offers encryption in transit and at rest, plus a 99.9% uptime SLA. Based on the website description, the deployment model appears to be cloud-hosted; self-hosting or private deployment is not mentioned.

Pros and Cons

Its strengths are a highly focused industry use case and the fact that customers do not need to install a new app; they can keep using familiar SMS and email workflows. AI parsing and automated Fortnox workflows could significantly reduce manual data entry. The drawbacks are that the product is very new, with limited public information on case studies, pricing, permissions, APIs, and broader ERP integrations. Its ERP ecosystem is currently Nordic-leaning, and usability beyond Fortnox appears limited for now.

Best Fit and Access from China

Brine is best suited for European food suppliers, wholesalers, and sales teams, especially those using Fortnox. If a company’s orders rely heavily on WeChat, phone calls, or domestic Chinese ERP systems, fit should be validated separately. Access from China is unknown, and payment methods are not disclosed. Domestic alternatives may include Kingdee, Yonyou, Jushuitan, and Jiandaoyun, combined with order management and local ERP workflows.