briljant.nl

What It Is

Briljant.nl is a GEO (Generative Engine Optimization) platform aimed at marketers. Its core purpose is to help companies understand whether their brand is mentioned on AI Q&A platforms such as ChatGPT, Gemini, and Perplexity, where it appears, and how to improve the likelihood of being recommended. It is more of a brand visibility monitoring and optimization tool for the AI search era than a traditional keyword ranking tool.

Core Features and Data

The platform tests real prompts related to a business on a daily basis, monitors whether the brand appears in AI-generated answers, and shows how the AI responds and which website sources it cites. Features include an AI traffic dashboard, Prompt tracker, AI answer viewing, source analysis, technical audits, and specific optimization recommendations. It also supports adding up to 5 competitors for AI visibility comparison. The main copy explicitly states coverage of 16 AI platforms, including ChatGPT, Gemini, Perplexity, Claude, Copilot, and Grok, but it does not provide the full list, nor does it specify the number of prompts, historical data retention period, or data export capabilities.

Pricing and Trial

Briljant offers a 7-day free trial. The Pro plan is €49/month, supports 1 domain, and includes the AI traffic dashboard, Prompt tracker, improvement insights, and all GEO features. The Agency plan starts from €99/month and supports 3+ websites, multi-domain management, client reports, and priority support. Overall, the pricing is fairly friendly for single-site teams, but the page does not disclose payment methods, annual billing discounts, or specific usage limits.

Pros and Cons

The strengths are its clear positioning and close alignment with the emerging need for AI search visibility. It covers a relatively wide range of platforms and can combine AI answers, cited sources, and technical audits to provide optimization direction. For agencies, it also offers multi-domain management and client reporting. The downside is that the public information remains largely at the marketing-page level, with limited detail on APIs, integrations, report formats, data retention, language support, and the complete platform list. In terms of service support, only the Agency plan mentions Priority support, while support options for regular users are unclear.

Who It’s For and Access from China

It is suitable for SEO leads, content marketing teams, brands, and digital marketing agencies serving multiple clients, especially teams already focused on AI search traffic and brand recommendation scenarios. The page does not provide information about access from China, and since its monitoring targets include several overseas AI platforms that may be difficult to access from mainland China, the actual user experience may depend on the network environment. Payment methods are also not disclosed. For teams targeting China’s domestic search ecosystem, it would still need to be used alongside traditional SEO tools such as Baidu Webmaster Tools, 5118, and Aizhan, or replaced with alternatives better adapted to the Chinese AI ecosystem.