bravenewday.co

What It Is

Brave New Day is a strategic brand design agency based in Portland, Oregon, USA. Its website has a clear positioning: creating inspiring and enduring brands, web experiences, print materials, and physical visual communications for different market sectors. It is not a self-service design tool, but a project-based creative services team.

Core Capabilities

Based on the available content, its services cover the full lifecycle of brand building. Early-stage work includes brand strategy, audience definition, competitive analysis, brand goals, and brand storytelling. On the verbal side, it covers tone of voice, messaging goals, taglines, website copy, and collateral copy. Its naming services also include domain name availability, social handle availability, and basic usage research. For visual execution, it provides brand marks, color systems, patterns, brand expression, and brand guidelines, extending into brand toolkits, business stationery, brochures, ad templates, marketing templates, and social campaign assets. On the digital side, it emphasizes website design, mobile-first thinking, and accessibility, and also mentions collaboration with trusted custom development teams. Offline touchpoints include large-scale signage, window graphics, vehicle wraps, wayfinding systems, and branded environments.

Pricing and Collaboration

The website does not publicly disclose pricing, packages, or project timelines, so projects presumably need to be discussed via [email protected]. Its methodology emphasizes a “close-knit team” and a collaborative approach, suggesting it is better suited to clients who need deep co-creation and repeated refinement of brand positioning, rather than low-cost buyers looking for a single design deliverable.

Pros and Cons

Its strengths lie in its comprehensive service chain, allowing brand strategy, language, visuals, websites, and spatial wayfinding to be integrated into a unified system. Its case studies cover public transportation, real estate, nonprofits, outdoor-related projects, and the arts, indicating experience with public-facing, lifestyle, and place-based brands. The downside is limited transparency around commercial details: pricing, payment methods, copyright ownership, source file delivery, maintenance support, and quantified case results are not disclosed, so further inquiry is necessary before making a decision.

Who It’s For and Access from China

It is suitable for teams creating a new brand, undergoing a brand refresh, promoting a real estate project, repositioning a nonprofit, or working on public service, cultural tourism, or outdoor-related projects. The review content does not provide information on access from mainland China, so its availability is unknown. If you are interested in working with them, it is advisable to first confirm remote collaboration arrangements, time zone coordination, contracts, payment, and intellectual property terms by email.