branquo.com

What It Is

Branquo is a Share of Search reporting tool built for marketing and SEO use cases. Its core purpose is to turn search volume data for brands or topics into dashboards that can be tracked over time. It shows Share of Search over time, search volume over time, and total Share of Search, while also supporting CSV exports and weekly email updates to designated recipients.

Core Features and Data

Based on the available copy, Branquo focuses less on traditional rank tracking and more on brand search share analysis. Users can attach multiple keywords to a single brand, such as the full brand name, abbreviations, nicknames, or common misspellings. The system collects data for each keyword and combines it to calculate the brand’s overall search volume and Share of Search. This is useful for tracking brand awareness, comparing competitors, and reviewing monthly trends.

In terms of data sources, Branquo uses Google and Bing keyword planner data where available. Data is updated monthly and is typically synced into the product within the first few days of each month after Google releases it. The public materials do not specify country coverage, historical data range, or overall data scale.

Pricing and Plans

Pricing is relatively straightforward. The Starter plan is free and includes 1 dashboard, 4 brands per dashboard, 1 keyword per brand, and 1 email recipient. Additional dashboards cost $15/month. The Professional plan costs $29/month and includes 3 dashboards, 3 keywords per brand, and up to 3 users. The Agency plan costs $49/month and includes 5 dashboards, 25 keywords per brand, unlimited users, and unlimited email recipients, with the lowest price for additional dashboards. Overall, Agency is better suited to agencies or teams managing multiple brands.

Pros and Cons

The advantages are a clear product positioning, a free entry-level plan, a relatively low pricing threshold, plus CSV export, email reports, API access, and Google Gemini AI analysis. The drawbacks are that the Starter plan offers very limited keyword capacity, which may not be enough for more complex brand monitoring. The available copy also does not disclose payment methods, support channels, specific integrations, regional coverage, or historical data range, leaving some uncertainty for enterprise-level evaluation.

Who It’s For and Access from China

Branquo is suitable for small brands, growth teams, SEO teams, and agencies that care about brand Share of Search and shifts in competitor search demand. Access from mainland China cannot be determined from the available copy, and payment methods are not specified. Since its data mainly depends on Google/Bing keyword planner data, teams focused on the Chinese market—where Baidu, WeChat, Douyin, and similar platforms matter more—may need to supplement it with local tools. Alternatives or complements may include Google Trends, Google Keyword Planner, Semrush, Ahrefs, Similarweb, or local search index products.