bey-inc.com

What It Is

bey, Inc. is an influencer marketing company headquartered in Japan. Its official positioning is as a marketing company that uses the latest technology to maximize creator value. Its business is centered on the creator economy and goes beyond simple influencer placements, covering creator support, sponsorship partnerships, corporate VTuber production and operations, and influencer marketing for inbound travelers to Japan.

Core Capabilities and Data

In terms of functionality, bey provides end-to-end campaign execution, from confirming an influencer’s willingness to participate and planning the campaign to briefing and communication. It emphasizes assigning only influencers who genuinely want to recommend the product. The scale metrics disclosed on its website are fairly specific: 1,000+ partner creators, 500 million+ total reach, and 98% customer satisfaction. Its case studies span categories such as portable power stations, bedding, headphones, beauty, beverages, games, and food. Reported metrics include 6.5 million+ views, 100 million+ yen in sales, CPV of 0.3 yen, 12 million+ reach, a 3.8% conversion rate, and ROAS of 150%+, suggesting a service model that is strongly performance- and case-study-driven.

Pricing and Platform Support

The official website does not disclose standard packages, service fees, minimum budgets, or payment methods, so pricing is likely handled through project-based consultation. In terms of platform support, the site explicitly mentions YouTube, VTubers, game streaming, SNS influencers, and trends across Greater China platforms, but it does not provide a complete channel matrix. It also does not state whether it offers an admin backend, API integration, data dashboards, or third-party tracking integrations.

Pros and Cons

The main advantage is a relatively complete service chain, covering tie-ups, VTubers, sponsorships, and inbound marketing, with fairly rich case data. It is suitable for brands that need local Japanese creator resources and execution capabilities. The drawbacks are limited transparency: pricing, campaign methodology, data sources, screening models, service SLAs, and payment methods are not publicly disclosed. Although beyport is described as a creator-only platform, there is little detail about its specific features.

Who It’s For and Access From China

bey is best suited for brand teams planning to enter the Japanese market, run YouTube influencer seeding campaigns, promote through VTuber livestreams, launch consumer product campaigns, or market to foreign visitors in Japan. Chinese companies considering cooperation should confirm Chinese/English communication support, the contracting entity, cross-border payments, invoicing, and accessibility of the advertising platforms involved. Whether the official website is accessible from China cannot be determined from the text alone. Comparable alternatives include AnyMind Group, UUUM, BitStar, as well as domestic Chinese platforms such as 巨量星图, 小红书蒲公英, and 微播易.