betweendesignfirm.com

What It Is

Between Design is a design and branding agency based in Los Angeles, positioned as a professional design team that connects “concept and reality.” Its services are not an online self-service design tool, but are mainly consulting- and custom-project-based, covering branding, logos, packaging, photography, marketing communications, information design, website development, advertising, social media, and exhibition/display design.

Core Capabilities

Based on the site content, Between Design’s core value lies in combining “design + business strategy.” Its process includes personalized design assessments, foundational research, integrated marketing scans, concept and strategy development, tailored solutions, and ongoing support. Its service scope is broad: it can handle brand identity, naming, taglines, brand standards systems, as well as packaging, print materials, website design, social media management, photography, video and motion graphics, environmental graphics, and exhibition design. The team emphasizes more than 25 years of graphic design experience and has served independent clients, advertising agencies, and established companies.

Pricing and Delivery

The website lists three plans: Starter, Performance, and Elite, but all are marked “Contact to discuss,” with no public pricing. Starter is more entry-level and includes logo kickoff, basic design guidance, and consultation. Performance adds integrated marketing, custom design recommendations, technical planning, and content development. Elite is aimed at more systematic brand building and includes a personalized identity, targeted timeline, integrated marketing plan, and ongoing performance evaluation. Copyright ownership, source file delivery, payment methods, number of revision rounds, and delivery timelines are not explained in the main content.

Pros and Cons

The advantages are its comprehensive service range, making it suitable for clients who need an integrated process from brand positioning to visual execution and marketing communications. Its workflow emphasizes research, collaboration, feedback, and ongoing consulting, making it a good fit for needs beyond a one-off design task. The downside is that the official website remains fairly high-level, with limited clear information on case studies, pricing, contract terms, copyright licensing, file formats, and project management methods, which may increase the cost of early-stage evaluation.

Who It’s For and Access from China

Between Design is better suited to startups, SMEs, and established companies with a certain budget that want customized branding and communication strategy from real designers. If you only need low-cost template-based graphics or instantly generated assets, it may be less efficient than online design tools. The site content provides no evidence regarding access from mainland China, so it is currently rated as unknown.