betterdaysagency.com

What It Is

Better Days Agency is a NIL (Name, Image, Likeness) consulting and brand creative agency based in Florida, USA. It is operated as a DBA by Florida-licensed Athlete Agent Jon E. Forbis. It is not a traditional SEO tool, but rather a provider of sports marketing, influencer marketing, brand communications, and advertising creative services, primarily serving student-athletes, college athletic programs, organizations, and brand partners.

Core Capabilities

Its key differentiator is its “non-commission” NIL service: it does not take a cut of student-athletes’ deal revenue, instead using a flat, scalable fee structure. Its services cover NIL ecosystem development, compliance and risk management, contract and deal governance, brand partnerships, media value, creative strategy, and production. Its “labs” function as an in-house creative studio, producing ads, videos, motion visuals, branded content, and supporting placement strategies across Connected TV, linear TV, and live sports advertising. The text also mentions Google Analytics integration, website traffic, app installs, web events, and multidimensional reporting for analyzing ad performance and audience behavior.

Pricing

The website discloses some pricing information: basic production for a 30-second HD H.264 ad asset can start as low as $255, excluding live production costs. NIL services follow a non-commission, pay-as-needed model; the advertising section mentions a $0 daily minimum spend and no contracts. However, a full service price list, consulting package pricing, and college program fees are not disclosed.

Pros and Cons

Its strengths are clear positioning and an emphasis on compliance, eligibility protection, disclosure documentation, and long-term brand value, making it well suited to risk-sensitive NIL scenarios. Its built-in creative capabilities may also reduce the costs associated with multiple outsourcing layers. The founder’s background spans corporate communications, public relations, entertainment marketing, and sports-related licensing, which adds credibility. Limitations include the apparent heavy reliance on the founder’s expertise, with unclear capacity for scaled delivery; publicly available case studies are mostly testimonials and lack quantified ROI, dashboard screenshots, or methodological detail; and the legal and regulatory context of the services appears to be centered mainly on Florida and the NCAA, so applicability across states would need further confirmation.

Who It’s For

It is suitable for U.S. college athletic departments, student-athletes, local or regional brands, companies looking to enter NIL partnerships, and small to midsize businesses that need sports/entertainment creative content and CTV advertising strategy. It is not suitable for teams looking for standard SEO SaaS tools such as keyword ranking, on-site audits, or backlink monitoring.

Access in China

The crawled text does not provide information on access from mainland China, ICP filing, server nodes, or localization, so its accessibility in China is unknown.