betterbrand.no

What It Is

Better Brand AS is an Oslo-based technology company positioned as a cause marketing platform that connects ecommerce businesses with charitable or sponsorship recipients. Through a customizable donation widget, it lets shoppers choose a brand-supported cause after completing a purchase, while the merchant donates or sponsors according to a predefined percentage. It is suitable for combining CSR, brand values, and ecommerce conversion.

Core Features and Integrations

Its core modules include a post-purchase donation widget, campaign dashboard, budget and timeline controls, cause selection, downloadable transaction reports, and campaign summary reports. Merchants can configure the causes displayed, the donation percentage of sales, and the customer-facing copy. The widget is shown only after the checkout process is complete, so it does not directly interrupt checkout. On the data side, merchants can view budget usage and aggregated preferences, and download transaction reports containing anonymized order numbers, timestamps, purchase amounts, donation amounts, and the selected cause. Integration appears lightweight: the site says it can be installed by non-technical users on most ecommerce websites, including custom online stores as well as platforms such as Magento and Shopify, with no coding required for standard setup.

Pricing and Compliance

Pricing is disclosed at the rule level: ecommerce customers pay a standard custom setup fee, plus a support fee equal to 10% of the donation budget, which covers charitable partner approval and support during the campaign. Nonprofits can participate for free. Specific setup fees, contract terms, and payment methods are not disclosed. In terms of privacy and terms, the platform states that it complies with GDPR and outlines rights such as access, correction, deletion, data portability, objection to processing, and withdrawal of consent. It also says it uses technical and organizational measures to protect personal data. However, no SOC 2, ISO 27001, or similar certification information was found.

Pros, Cons, and Best Fit

Its strengths are a low deployment barrier, clear campaign logic, no donation charges collected from consumers, and no collection of their payment information. It can also turn cause preferences into useful material for segmentation, remarketing, and CSR strategy. The limitations are that customers must pay the charitable or sponsorship recipients themselves and handle the accounting; public materials do not disclose team permissions, APIs, self-hosting, specific plan pricing, or SLAs. It is better suited to ecommerce brands, nonprofits, local campaign organizers, and agencies that want to launch cause marketing campaigns quickly, rather than teams that need full marketing automation or a complex enterprise permissions system.

Access from China

The collected text does not provide information on access from mainland China, RMB payments, a Chinese interface, or local compliance support, so access from China is unknown. If targeting the Chinese market, further testing would be needed for domain connectivity, Shopify/Magento ecosystem availability, and cross-border payment arrangements. Comparable options include ShoppingGives, Pledge, Percent, Benevity, or domestic corporate philanthropy/CSR management tools.