bakerold.com

What It Is

Baker Old is an Indonesian Mexican bun food-and-beverage franchise brand operated by PT Rasa Jiwa Indonesia. The page highlights that the brand was founded in 2015, has 300+ outlets, and holds Halal MUI certification. It is worth noting that the captured content is essentially a restaurant franchise recruitment page, not a SaaS or enterprise software product page.

Core Capabilities and Support

Its core offering is not software modules, but a franchise support system: free consultation, free location surveys, training and store-opening guidance, the equipment and supplies needed to get started, and so-called “lifetime after sales” support. The page also mentions factory supply capabilities to help outlets maintain product availability. For people with no food-service experience, limited cooking skills, or an interest in running a simple offline business, the package is positioned as low-barrier and standardized.

Pricing and Costs

The franchise package disclosed on the website starts at Rp 200 Juta / Outlet, with a 2025 promotional price of Rp 157 Juta / Outlet. This price does not include renovation or site rental costs, and is subject to terms and conditions. As a result, the actual investment should be assessed based on store location, renovation, rent, and operating costs. The page does not provide a payback period, revenue projections, or a detailed cost breakdown.

Pros and Cons

The advantages are that the brand has been operating for a relatively long time, claims to have 300+ outlets, and has halal certification, making it suitable for mainstream local food-service scenarios in Indonesia. The franchise package covers consultation, training, equipment, and after-sales support, making it more complete than simply selling ingredients or supplies. The drawbacks are the lack of supporting operating data: profitability is described only as having “potentially high margins” and is not quantified. Also, from a SaaS category evaluation perspective, it discloses none of the key information such as backend systems, permissions, APIs, third-party integrations, data security, or deployment methods.

Best Fit and Access from China

It is better suited to individual entrepreneurs, retirees, or first-time operators planning to open an offline bakery/snack franchise in Indonesia. It is not suitable for users looking for CRM, ERP, store SaaS, or enterprise collaboration software. Access from China cannot be determined from the text, and payment methods are not disclosed. If participating from China, you should carefully verify cross-border payment arrangements, governing law of the contract, supply chain arrangements, and local operating qualifications.