b2bshop.com

What It Is

B2Bshop is a B2B webshop and customer portal from improvit, aimed primarily at businesses already using AFAS Profit. It is not a general-purpose retail storefront builder; rather, it is an AFAS ordering portal built around business customer ordering, customer-specific pricing, discounts, order status, invoices, and historical order lookup. The system can sync customers, products, categories, prices, discounts, and inventory from AFAS to the webshop, and automatically write customer orders back as sales orders or quotations.

Core Capabilities and Business Fit

In terms of platform/service type, it is better suited to B2B businesses such as wholesale, distribution, and manufacturing. Customers get their own accounts and can place orders themselves, reorder, save frequently purchased products, and choose delivery or pickup as well as a desired delivery date. Product presentation supports multiple images, descriptions, technical specifications, filters, product variants, and related recommendations. For key B2B scenarios, its main strengths are customer-specific product visibility, pricing, discounts, and customer-specific catalogs.

Pricing and Fees

The page shows two plans, Basis and Premium, but both are quote-based. Basis includes customer invitations, customer order entry, dedicated prices and discounts, frequently purchased products, reordering, iDEAL and payment on account, order confirmation emails, and viewing order history and status. Premium adds employee-assisted order entry, unit support, configurable variants, bundled products, inventory settings, customer-specific catalogs, and multilingual support. Since subscription fees, implementation fees, and transaction fees are not disclosed, budget transparency is only moderate.

Pros and Cons

The main advantage is deep integration with AFAS Profit, which can reduce duplicate data entry and manual errors. Its B2B ordering capabilities are comprehensive, and the customer portal can reduce the volume of customer service inquiries. The official page also states that the webshop is actively monitored and that phone support is provided. The drawbacks are its heavy dependence on the AFAS ecosystem, making it of limited value to non-AFAS users. The page does not clarify logistics carriers, cross-border sales, open APIs, SLA, security and compliance, or the specific implementation timeline.

Who It’s For and Access from China

It is suitable for B2B companies operating in the Netherlands or within the AFAS ecosystem that need to move customer ordering workflows online, especially sellers with complex customer pricing, discounts, and product range management. Access from China is not covered in the main content, so it is considered unknown. For payments, only iDEAL and payment on account are explicitly mentioned; there is no information about Alipay, WeChat Pay, or local cross-border payment collection options commonly used by Chinese sellers. If you do not use AFAS, alternatives to consider include Shopify B2B, BigCommerce B2B, Adobe Commerce, Odoo, or WooCommerce B2B solutions.