app-shake.com

What It Is

App-Shake is a Push Notification advertising network that connects advertisers with publishers. Advertisers can reach, engage, and retarget subscribed users across mobile and desktop, while publishers can prompt website visitors to allow push notifications and continue sending content or ads after they leave the site, creating an additional revenue stream.

Core Capabilities and Data

The platform emphasizes audience segmentation based on contextual and behavioral profiles, with targeting options including country, carrier, daily budget, daily clicks per IP, and subscriber age group. The page also states that it has a direct base of push subscribers and can access billions of Push Notification impressions per day. However, the displayed figures for total clicks, daily clicks, covered countries, and live campaigns are all shown as 0, so its actual scale is difficult to verify from the text alone.

Pricing and Payments

The disclosed entry requirement is a minimum top-up of $100, which is a relatively accessible threshold for testing ad campaigns. The self-service option supports credit cards and PayPal; for Payoneer, Paxum, ePayments, or wire transfer, users need to contact an account manager. The official site does not specify the billing model, floor prices, bidding mechanism, refund rules, or publisher revenue-share ratio, so there is limited information on budget control.

Pros and Cons

Its strengths are a clear product positioning, coverage of both advertiser acquisition and publisher monetization, and support for XML, JSON, and OpenRTB integrations, making it suitable for ad networks or technically capable media-buying teams. The publisher-side deployment process appears lightweight, with the page claiming that it can be added to a website in 5 minutes. The drawbacks are limited public information and a lack of verifiable data for core metrics. Creative restrictions are broad, excluding only fraudulent or harmful activities, so advertisers need to assess brand safety and compliance requirements themselves.

Who It’s For and Access from China

It is better suited to teams familiar with Push traffic that want to test global user acquisition, or website owners looking to add a new monetization channel. Companies with high requirements for brand safety, transparent reporting, and granular attribution should start with a small test and verify traffic quality first. Access status from mainland China cannot be determined from the available text. In terms of payments, credit cards and PayPal are relatively common options, but local Chinese teams may still need to confirm account review requirements, invoicing, compliance, and alternative arrangements. Comparable tools include OneSignal, PropellerAds, RichPush, and RollerAds.