andrewwooddesign.com

What It Is

Andrew Wood Design is a sports brand development and design consultancy led by design consultant Andrew Wood, based in St Andrews, Scotland. The site positions itself around “Sports Branding | Design | Positioning,” with core services focused on sports brands, athletic products, and related digital content. Andrew Wood has more than 20 years of experience in sports branding, product design, graphic design, and digital content creation. He has worked at Puma AG and Umbro USA, and has served a range of sports brands, retailers, and startups.

Core Capabilities

Its services cover brand identity, digital content, product design, graphic design, brand regeneration, and icon systems. Brand identity work includes logos, wordmarks, typography, color stories, graphic components, brand style guides, and graphic standards manuals. Product design emphasizes applying the brand blueprint to product development, including technical specifications for fabrics, colors, and graphic components. Digital content includes website layouts, email marketing, brand presentations, product photography, and infographics, while graphic design extends to packaging, point-of-sale materials, catalogs, product graphics, and brand displays.

Pricing and Copyright

The website does not disclose standard pricing, packages, payment methods, or project timelines, so it is clearly a custom, project-based quotation model. On copyright, the site explicitly states that the work displayed is shared with permission and remains strictly owned by the relevant brands, partners, or licensors. This is particularly important for sports design projects involving clubs, events, and licensed merchandise.

Pros and Cons

Its strengths are its strong industry focus and a portfolio spanning football, golf, rugby, lacrosse, action sports, and athletics, with related projects or clients including Manchester United, FC Barcelona, Puma, Umbro, and Under Armour. Its capabilities go beyond standalone visual design, extending across brand positioning, product development, and marketing materials. The downside is that the website feels more like a portfolio: it lacks pricing, service workflows, deliverable scopes, team size, client testimonials, and project performance data. There are also no visible online collaboration or client management features.

Who It’s For and Access from China

It is best suited to sports apparel brands, equipment brands, licensed merchandise developers, sports retailers, and small to midsize sports projects that need rebranding. If you only need a self-service design tool or template library, it is not a good fit. The provided text does not mention access conditions from China, so it is not possible to determine whether the site can be reached directly.