americanetiquette.com

What It Is

The American Academy of Etiquette is a corporate training service focused on business etiquette and professional workplace presence, with Lisa Richey as its central figure. The site shows offerings including Business Etiquette Training, Business Etiquette Certification, corporate speaking, and in-house corporate training for company teams of different sizes and industries.

Core Content and Format

Based on the captured content, the curriculum focuses on business etiquette, leadership skills, professional manners, personal branding, sales enablement, relationship building, and aligning self-awareness with company values. Delivery appears flexible: it explicitly supports on-site training and virtual training, and companies can also book a speaking engagement or submit a corporate training proposal. Client testimonials mention that content is customized to organizational needs, making it more suitable for corporate workshops than standardized self-paced courses.

Pricing and Certification

The website does not publicly list pricing, course duration, participant packages, or payment methods. Companies need to request a quote by using Book a Call, Get a Proposal, or Discovery Call and submitting details such as company information, number of participants, and preferred training format. The site mentions business etiquette certification, but does not explain the certification course length, assessment standards, recognition of the issuing organization, or renewal requirements. If certification is the main goal, these points should be carefully verified before purchase.

Pros and Cons

Its strengths are a clear positioning and strong focus on workplace etiquette and corporate scenarios. It supports both online and offline delivery, making it suitable for teams across different regions. The site also displays client feedback from organizations such as Pfizer Asia Manufacturing and Propeller Consulting, suggesting some experience in serving corporate clients. The limitations are also clear: the public information is largely marketing-oriented, with limited detail on course outlines, instructor credentials, pricing ranges, and measurable learning outcomes. Training quality would need to be assessed further through direct communication and proposals.

Who It’s For and Access from China

This service is better suited for corporate HR teams, L&D leaders, management teams, sales teams, and client relationship teams looking to improve professionalism, business communication, and client-facing presence. It is less suitable for individual learners who want to immediately buy recorded courses, follow a clear certification path, or see transparent pricing upfront. Access from mainland China is not clear from the available content, so it is advisable to test the website and form availability in practice, and confirm time zones, language arrangements, and cross-border payment options.