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What It Is

AdSpruce is a mobile video advertising platform under Yamgo Ltd, built for advertisers, agencies, publishers, and HTML5 game developers. Its core goal is to help mobile web advertising deliver and monetize through interactive video and rich media formats. The materials emphasize that its Ad Server can distribute interactive video ads to more than 15,000 types of mobile devices, with support for trackable and clickable video ads.

Key Features and Scale

The platform covers a Programmatic Mobile Video SSP, Publisher Mobile Ad Server, AdSpruce ADK/SDK, analytics dashboards, and monetization controls. Ad formats include Pre-roll, Outstream, Video In-banner, In-page, Full-page Takeover, interstitials, video banners, and rich media ads. Publishers can use the Dashboard to view revenue, payable amounts, and performance data, as well as adjust ad frequency. In terms of scale, the site says its ads run across Yamgo and a network of hundreds of premium publishers, reaching millions of mobile users. However, the publisher network is a blind network, meaning specific site names or URLs are generally not disclosed.

Pricing and Payouts

For advertisers, AdSpruce is self-service: users can top up their account, create Campaigns, and set CPP/CPM/CPC pricing in the dashboard. Actual pricing varies depending on video length, geography, inventory, and campaign goals, and there is no fixed public rate card. Unused funds can be refunded, subject to management and transaction fees. For publishers, the standard revenue share is 50% of net revenue, with a minimum payout of £100. Reporting and payments are in GBP, and settlement is usually made within 60 days after the end of the revenue month; publishers are required to issue invoices.

Pros and Cons

The strengths are its clear focus on mobile video advertising, broad range of ad formats, and support for mobile websites, apps, and HTML5 games. It also provides an ad server, SDK, and analytics console, making it suitable for publishers with mobile traffic who want to monetize. The downsides are that pricing, fill rate, CTR, response time, and revenue are not guaranteed; the publisher payout threshold and payment cycle are relatively high; and the blind network model reduces media transparency. SDK integration, compliance, testing, and future updates are also largely the publisher’s responsibility.

Who It’s For and Access from China

AdSpruce is better suited to overseas publishers with mobile web or app inventory who want to test video ad monetization, as well as brand advertisers and agencies looking for interactive mobile rich media ads. The materials do not specify accessibility from China. Payments and settlement are mainly handled in GBP via bank transfer or online payment processors, so China-based teams should separately verify network connectivity, tax treatment, foreign exchange, and payment feasibility. Comparable alternatives include Google Ad Manager, AdMob, InMobi, PubMatic, and Magnite.