conjointly.com

One-sentence overview

Conjointly is a professional Conjoint Analysis research platform developed by an Australian company. It is mainly aimed at market researchers, product managers, and academic users who need to quantify consumer preferences for different product attributes. Its core selling point is “ready-to-use conjoint analysis tools”: users can design complex preference experiments without programming. Annual pricing starts at $2895, positioning it for mid- to high-end business users.

Business details

Founded in 2011 and headquartered in Sydney, Australia, Conjointly is a niche SaaS company focused on market research tools. Its core business is providing a complete Conjoint Analysis research solution, covering experimental design, data collection, statistical analysis, and results visualization. The platform supports multiple conjoint analysis models, including Choice-Based Conjoint (CBC), MaxDiff, Adaptive Conjoint Analysis (ACA), and more, covering common use cases such as product pricing, feature prioritization, and brand preference research. In terms of market positioning, Conjointly is a mid-tier professional tool, sitting between free open-source R packages such as support.CEs and high-end enterprise platforms such as Sawtooth Software. It mainly serves small and medium-sized market research firms, in-house corporate research teams, and university researchers. Its customer base is primarily made up of companies and academic institutions in Europe, North America, and Australia, with a smaller number of users in the Asia-Pacific region.

Who it is best for

Conjointly is best suited to three types of users. First, corporate market research teams that regularly run product concept tests or pricing studies, have sufficient budget, and need fast results. Second, market research consulting firms that provide conjoint analysis services to clients but do not want to spend substantial time developing custom tools. Third, non-technical academics at universities or research institutions who need to run preference experiments but lack programming skills. For individuals or small teams, the $2895 annual fee is a relatively high entry barrier, so it is better suited to project-based use with a clearly defined budget. It is not suitable for users who only need simple surveys, such as satisfaction surveys; companies with extremely strict data privacy requirements that require on-premise deployment, as Conjointly only offers cloud services; or teams with limited budgets that only need to run conjoint analysis occasionally.

Key features and highlights

• Ready-to-use conjoint experiment design: Built-in support for multiple models such as CBC, MaxDiff, and ACA. Users can create experiments through a graphical interface without writing code, significantly lowering the barrier to entry.
• Automated sample management: Supports either a built-in panel, available for an additional fee, or imported external samples such as Prolific and Amazon Mechanical Turk, making it easier to collect data quickly.
• Real-time data analysis and visualization: After an experiment is completed, the platform automatically generates reports including utility values, market share simulations, and price elasticity. Results can be exported as CSV or PDF, reducing manual analysis work.
• Flexible survey integration: Conjoint analysis modules can be embedded into existing surveys, such as SurveyMonkey or Qualtrics, or connected to other systems via API to improve workflow efficiency.
• Academic discounts and education plans: Discounted pricing is available for university users, typically below commercial rates, making it suitable for academic research scenarios.
• Multilingual support: The interface and questionnaires support more than 20 languages, including Simplified Chinese, making it easier to conduct research with respondents across multiple countries.

Pricing analysis

Conjointly is moderately expensive compared with similar tools. Its annual fee starts at $2895, roughly RMB 21,000, and this only includes basic features; it does not include sample purchases, advanced analytics modules, or additional storage. If you use the built-in panel, each survey requires an additional $2-5 per respondent. Custom reports or API access may require an upgrade to a higher-tier plan, although exact pricing is not publicly listed. Compared with competitors, Sawtooth Software costs more than $6000 per year and requires additional license purchases, while open-source options such as R packages are completely free but require technical skills. For enterprise users running more than five studies per year, Conjointly offers better value than Sawtooth, but it is still less cost-effective than free open-source solutions. Note that the platform does not have a clearly stated refund policy, so it is advisable to try the free version or request a demo before paying.

How Chinese users can access it

Conjointly is partially usable in mainland China, but a VPN or other stable international network access is needed. Specifically, the official website, admin dashboard, and data collection pages all rely on Google Cloud services, with servers located in Australia or the United States. Direct access from mainland China can be slow and prone to disconnections, so a stable VPN or dedicated line is recommended. For payment, the platform currently supports only international credit cards, Visa/Mastercard, and PayPal. It does not support Alipay, WeChat Pay, or UnionPay cards, so Chinese users need a foreign-currency credit card or a third-party payment arrangement. For invoicing, Conjointly can provide electronic invoices in English, but it cannot issue official VAT invoices recognized by mainland Chinese tax authorities. Corporate users should confirm reimbursement feasibility with their finance department in advance. Domestic alternatives include Wenjuanxing, which supports simple conjoint analysis, Tencent Questionnaire, whose experimental design capabilities are weaker, and professional tools such as 360 Market Research Platform, though their functional depth is not on par with Conjointly. If your team cannot resolve network and payment issues, domestic alternatives should be considered first.

Pros and cons

Pros:

• ✅ Professional yet easy-to-use conjoint analysis features, enabling complex experimental design without programming
• ✅ Supports multilingual questionnaires, including Chinese, making it suitable for international research
• ✅ Clear and intuitive analysis results, with automatically generated market share simulation charts
• ✅ Academic discount pricing is relatively reasonable for university users
• ✅ Supports API and third-party tool integrations, such as Qualtrics, offering good extensibility

Cons:

• ❌ Expensive, with annual pricing starting at $2895, making it difficult for individual users to justify
• ❌ Unstable access from mainland China; requires VPN or other international network access
• ❌ Does not support Alipay or WeChat Pay, and invoices may not meet domestic finance requirements in China
• ❌ No clear refund policy, increasing purchase risk
• ❌ Advanced features, such as the panel and custom reports, cost extra, making the total cost less transparent

Comparison with similar products

Conjointly has three main direct competitors:

• Sawtooth Software: A long-established industry player with the most comprehensive feature set, but annual fees exceed $6000 and local installation is required. Best suited to large enterprises and professional research institutions.
• Displayr: Similar positioning, but more focused on data visualization and report automation. Pricing is slightly lower, starting at around $2000 per year, but its conjoint analysis capabilities are less specialized than Conjointly’s.
• Open-source solutions, such as the R package support.CEs and Python’s choice library: Completely free, but they require programming skills and have no graphical interface. Suitable for technical users or budget-constrained teams.

Conjointly strikes a good balance between ease of use and professional depth, but its pricing and access limitations reduce its competitiveness in the Chinese market.

Summary and recommendation

Conjointly is suitable for companies or research institutions with sufficient budget, annual fees above RMB 20,000, stable VPN access or an overseas office environment, and a need to quickly launch conjoint analysis projects without programming expertise. It is not suitable for individual users, budget-limited teams, users who require domestic Chinese invoices or Alipay support, or scenarios that only involve simple questionnaire research. It is recommended to first apply for the platform’s free trial, usually 14 days, to verify network connectivity and whether the features meet your needs before committing to an annual plan. If VPN access or payment issues cannot be resolved, users in China may consider the advanced version of Wenjuanxing, which supports simple conjoint analysis, or outsource the project to a professional research company.