3percentrule.com

What It Is

The 3 Percent Rule is a personal newsletter/column created by Adrian Borowski on Substack, centered on the theme of “change.” Its name comes from Virgil Abloh’s “3% Rule”: making small but meaningful adjustments to something familiar so it still feels safe while also becoming fresh. It is not positioned as a news outlet or course platform, but rather as an English-language newsletter for personal ideas and reflections.

Core Features

The site uses Substack for subscriptions, email delivery, article archives, comments, and the author profile. Its content covers psychology, technology, creativity, career transitions, marketing strategy, and change management. The author emphasizes helping people build a healthier relationship with change, improve their ability to combine resources, and find a more values-aligned creative lifestyle.

Pricing

It is currently free to subscribe. In the main text, the author explicitly states that he is “not planning on making this a paid subscription at the moment.” Subscribers can receive new posts by email and access the published archive. The page does not list pricing for consulting, memberships, or courses.

Pros and Cons

The main strengths are its clear conceptual focus and the author’s practical background in marketing, ghostwriting, creator advisory work, and organizational transformation coaching. The Substack subscription experience is simple, with a low barrier to entry. The downsides are that the content still appears to be in an early stage, with updates less frequent than once per week. The author also mentions that he is still improving consistency and writing style. In addition, it feels more like a collection of personal inspiration and viewpoints than a systematic methodology product.

Who It’s For

It is suitable for creators, marketers, freelancers, career changers, managers, and readers interested in personal growth, change management, and future career skills. It is less suitable for users looking for structured courses, certification training, enterprise consulting solutions, or ready-to-use practical templates.

Access from China

The site is based on Substack. Access to Substack from mainland China can be inconsistent, with possible slow page loading, email delivery issues, or restricted access to some resources. For that reason, it is rated as “partially restricted.” The English-language content may also create a language barrier for Chinese readers.