3keys.jp

Basic Overview

3keys.jp is the official website of 3keys, a certified NPO corporation based in Tokyo, Japan. Founded in 2009, the organization's core mission is to eliminate the lack of protection for children's rights caused by adverse birth circumstances across Japan, with the goal of ensuring that all children, regardless of their background, can access the education, care and protection they deserve. As a pioneer in Japan's child welfare public welfare sector, the organization has received multiple industry awards including the Health and Culture Award, and enjoys broad public recognition for its credibility.

Core Services

The organization's operations are divided into three main areas:

1. Public outreach and policy advocacy: By publishing the White Paper on the Current Situation of Children in Japan, hosting professional seminars, and organizing lectures and training, it educates the general public and professional communities on the real issues facing Japanese children, including abuse, poverty, sexual violence and isolation, to drive public attention and policy improvements.
2. Building support safety nets: It operates Mex, a support service search platform for teenagers, to help children in difficult circumstances quickly find matching aid resources. The platform already receives over one million visits annually.
3. Content creation: It has developed Mii no Nayami, an educational animation for children to learn about their rights, which uses an approachable format to help children identify harm and seek help proactively.

Pros and Cons

Pros:

• 3keys has always focused on gaps left uncovered by Japan's official welfare system. It has accumulated experience through pioneering practice and successfully pushed for multiple projects to be incorporated into the official welfare system, delivering outstanding social value.
• All of its services are centered on children's needs, with full protection of children's privacy and dignity. Both its philosophy and practice are highly professional.
• It maintains transparent information disclosure, publishes annual activity and financial reports, and has standardized, traceable donation processes.

Cons:

• All services are only available to children within Japan, and do not support users from other regions.
• It only offers Japanese and English language support, which is not user-friendly for Chinese users, and is only suitable for research reference purposes.

Suitable Audience and Access

The website primarily serves at-risk children based in Japan, practitioners in the child welfare sector, and donors focused on children's rights. It is directly accessible to Chinese users, and is suitable for researchers in the child public welfare sector for reference and study.