3common.com

What It Is

3Common is a unified platform for event-driven businesses. Its core positioning is to replace scattered ticketing systems, email marketing tools, spreadsheets, and generic CRMs with a single “event-engine.” It covers ticket sales, marketing, and audience databases, and is aimed at organizers of live venues, festivals, conferences, museums, classes and workshops, fundraising dinners, sports events, and similar activities.

Core Features

The ticketing module is fairly comprehensive, including branded event pages, unlimited events and ticket types, reserved seating, dynamic seating charts, bundles/add-ons, in-person and virtual events, mobile wallet tickets, QR-code check-in, promo codes, tracking links, Meta Pixel, automated reports, and real-time analytics. The marketing module offers email sending, audience management, smart segmentation, marketing automation, real-time open/click/conversion tracking, and attribution of ticket revenue generated by each email. The CRM module focuses on a unified visitor database, with access to contact profiles, history, event behavior, custom attributes, and automated workflows.

Pricing and Trial

Its pricing is relatively friendly for event businesses: free events are free; paid events are charged at 2% + $0.59 per ticket sold. Payment processing is provided by Stripe, with the standard processing fee of 2.9% + $0.30, and free withdrawals. Subscription tiers include Free, Starter at $19/month, Business at $45/month, and Pro at $129/month, with CAD pricing also shown. If annual ticketing volume requirements are met, users may receive 90 days free on Starter, Business, or Pro, with the possibility of a long-term free upgrade.

Pros and Cons

The main advantage is its strong closed loop across ticketing, marketing, and CRM, making it especially suitable for event operators that use email and audience segmentation to drive repeat purchases. The free plan and free events also lower the cost of experimentation. The downside is that the available materials do not disclose security/compliance certifications, API availability, private deployment options, permission details, or service SLAs. Third-party integrations explicitly visible include only Stripe, Apple Pay, Google Pay, and Meta Pixel, so the openness of its ecosystem still needs to be verified.

Who It’s For and Access from China

3Common is better suited to small and growing event organizers, venues, and festival operations teams in the North American market. Access from China is unknown. Because it depends on overseas services such as Stripe, Apple/Google Pay, and Meta Pixel, teams in China should conduct hands-on testing first for payments, ad tracking, and access stability.