36dianping.com

Basic Platform Overview

36dianping.com is a third-party enterprise service review and selection platform launched by 36Kr, previously known as 36Kr Enterprise Service Review. This domain currently hosts a full-fledged enterprise service selection service, gathering more than 10,000 enterprise service products that cover almost all categories of To B services including CRM, HR, electronic contracts, finance and taxation, and more. Its core goal is to help businesses reduce decision-making costs when selecting enterprise services through authentic reviews and real-world implementation cases.

Core Features and Services

The platform's core features are built around the product selection use case:

• It supports multi-dimensional product filtering by industry, company size, and product category. Each product page displays user ratings, feature introductions, pricing information, client cases, and user reviews.
• It regularly updates ranked product lists across multiple categories to serve as reference rankings.
• It hosts thousands of real-world implementation cases for enterprise services from actual clients, covering retail, manufacturing, finance, healthcare and many other industries, so users can reference application experience from peers in the same industry.
• It also offers an AI evaluation tool and free professional consultant selection services. Businesses can submit their requirements to get customized manual recommendations. It also has an open onboarding channel for service providers, so To B companies can apply to join the platform and publish their product information.

Pros and Cons Analysis

Pros

• Backed by 36Kr's industry resources, the platform has comprehensive category coverage, clear classification, and a smooth search experience.
• It offers rich content dimensions, with both user ratings and in-depth industry cases, so its reference value is far higher than that of ordinary search results.
• All content is free for general product selection users, no paywall for unlocking content.

Cons

• Some niche product categories have very few user reviews, resulting in insufficient information density.
• The content naturally has commercial attributes: co-promoted products get higher exposure priority, so there is a certain degree of bias.
• The Q&A section has low activity, and most user questions do not get effective answers.

Suitable Users and Access

This platform is very suitable for SME managers and IT/information directors who have needs for enterprise digital transformation and enterprise service procurement. It is also a good resource for To B service providers to reference information about industry competitors. It is currently fully accessible directly in mainland China, no proxy required.