hoick.io

What It Is

Hoick MX is an experience management SaaS platform. Its core products include CustomerMX and EmployeeMX, focused on customer experience and employee experience respectively. Its positioning is to bring feedback from customers, employees, markets, products, brands, and other sources into a single platform, then use a “Discover, Understand, Act” workflow to collect data, analyze it, and turn insights into action.

Core Capabilities

CustomerMX can collect information from social media, surveys, customer service interactions, website/mobile/email feedback, and other channels to build a customer journey view, helping improve retention, loyalty, brand awareness, and share of wallet. EmployeeMX focuses on experiences across the employee lifecycle, roles, workspaces, managers, wellbeing, and more. The platform provides dashboards, emotion maps, daily trends, a unified data source, predictive AI, automated actions, alerts, tickets, scorecards, and automated summaries, enabling insights to be pushed to managers, teams, departments, or business units.

Pricing and Procurement

The official website does not publish plans or pricing, nor does it mention a free version or free trial. It only offers Request a Demo. The service is subscribed to via a Service Order Form, with fees, currency, and payment timing determined by the order. If no currency is specified, billing is in USD. The terms indicate that fees are typically due upon invoicing, non-cancellable, and non-refundable, and that payments more than 30 days overdue may incur service fees, making it more aligned with enterprise procurement processes.

Security, Integrations, and Deployment

Hoick is explicitly provided as a SaaS service. Its terms mention personal data protection, confidentiality obligations, customer ownership of data, and the need for a DPA where applicable. However, it does not disclose certifications such as SOC 2, ISO 27001, or GDPR. On integrations, the only confirmed capability is that it can process sources such as third-party website reviews, social content, forums, news, blogs, and commercial/industry data. It does not list specific connectors, APIs, or developer documentation. The permission model only shows team sharing and action assignment, without detailed role-based controls.

Pros, Cons, and Best Fit

Its strengths are that it covers both CX and EX, while emphasizing real-time insights, predictive analytics, and an automated action loop. It is suitable for mid-sized and large organizations in sectors such as travel, retail, healthcare, finance, aviation, and public administration that want to manage feedback in a more systematic way. The main drawback is the lack of public information, especially around pricing, trials, APIs, integration lists, and security certifications. These points need to be confirmed through a demo and contract review.

Access from China

There is no public information on access from mainland China, payment methods, or localized support, so china_access can only be rated as unknown. For local alternatives, you can compare Bestcem, Wenjuanxing, Tencent Questionnaire, or international options such as Qualtrics, Medallia, and Culture Amp.