recruiting-ads.de

What It Is

Recruiting Ads is an online recruitment advertising service under Germany’s IMA GmbH - Marketing & Consulting. It is not positioned as a traditional ATS or recruitment management software, but rather as a job-based candidate acquisition package that bundles Google Ads, Google for Jobs, Facebook, and Instagram advertising. After a company submits job details, the team creates the ads and job landing page, then launches the campaign after review.

Core Capabilities

The service focuses on “candidate traffic acquisition.” It provides keyword targeting, audience targeting, machine-learning-assisted campaign delivery, professional ad creation, continuous optimization, and monthly statistical reports. For each role, it also creates a mobile-friendly, SEO-optimized landing page compatible with Google for Jobs, meaning that in addition to paid advertising, the job may also receive free exposure from Google organic search and Google for Jobs. If the client already has a job page or HR software page, traffic can also be redirected there directly.

Pricing

Pricing is relatively transparent: €1,499 per job for the first month, then €700 per month thereafter, with an emphasis on “kein Abo,” meaning no subscription. The package includes click/media budget, but there is an inconsistency on the page: the main text states a €400 pure click budget, while the FAQ mentions a €500 click budget. The only currently supported payment method is invoice. If a position is filled ahead of schedule, unused media budget can be refunded or transferred to another job package.

Pros and Cons

The advantage is that the recruitment advertising workflow is comprehensive: ads, landing pages, Google for Jobs, reporting, and optimization are all handled by the agency team. This makes it suitable for HR teams without SEA or social ads capabilities. IMA also states that it has managed more than €80 million in Google Ads budget since 2007 and served over 500 clients, indicating a certain level of agency experience. The downside is that it is more of a managed service than a self-service platform for managing candidate workflows; it does not disclose deep ATS integrations, real-time dashboards, candidate screening tools, or a free trial.

Who It’s For

It is suitable for companies in Germany and Europe, small and midsize employers, teams urgently hiring for individual roles, and HR departments looking to supplement candidate sources through Google and social media. It is not suitable for teams that need full recruitment process management, talent pools, interview collaboration, or coverage of local Chinese recruitment channels.

Access in China

The accessibility of the service’s own website is unknown, but its core advertising channels rely on Google, Facebook, and Instagram, which are generally not directly accessible in mainland China. As a result, use and performance verification by teams in mainland China may be partially limited.